Golf News for Wednesday, February 27, 2013 | Business

Crystal Springs Resort selects Buffalo Communications for PR work

VIENNA, Va. -- Crystal Springs Resort - home to seven distinct golf courses just one hour from New York City - has selected Buffalo Communications (Buffalo) to design and implement a golf publicity and media-relations program.

Buffalo will help drive awareness of myriad programs designed to entice core, occasional and lapsed golfers to play with even greater frequency at Crystal Springs. Player development platforms are another focus of editorial coverage within regional and national golf, travel and lifestyle media.

Nestled in the Kittatinny Mountains of northern New Jersey, Crystal Springs is a golf playground for all ages and abilities. Its 117 holes are exceptionally diverse:

Ballyowen - Irish links-style layout rated state's No. 2 public golf course by Golfweek
Black Bear - Inviting mix of tumbling terrain and risk / reward options for players of all abilities
Cascades - Newest addition stresses playability and features junior tees (nine holes)
Crystal Springs - Ranked "Top 50 Toughest Course in America" by Golf Digest
Great Gorge - Vintage 70's golf on the legendary Playboy course (27 holes)
Minerals - Family golf at "Top 12 Short Course" in America by Golf Range Magazine (nine holes)
Wild Turkey - Spectacular resort course with world-class amenities and vistas

Crystal Springs Resort is a nationally-recognized leader in golf innovation and growing-the-game initiatives. They include family golf on Cascades and Minerals featuring four-person carts and two holes cut on each green (one eight inches in diameter); a "Fast Track" program that guarantees golfers finish in less than four hours; a pay-per-hole playing option; "Lessons and Links for Ladies" and more.

"Golfers of all skill levels are welcomed with open arms and are in for a treat at Crystal Springs time and again," says Art Walton, Vice President of Golf Operations at Crystal Springs Resort. "Families, beginners, women and low-handicappers find pioneering and tailored programs at our resort."

"The outstanding golf and associated experiences at Crystal Springs have been under the covers for far too long," says Rich Katz, Managing Director of Buffalo. "Our team is excited to enhance the resort's golf brand and revenues by sharing its wealth of stories with digital, print and broadcast media."

Three luxury hotels, two world-class spas, a four-star restaurant, renowned 135,000 bottle wine cellar and numerous other amenities and activities make Crystal Springs popular for weekend escapes and extended quality time with family and friends.

About Crystal Springs Resort
Located in Vernon and Hamburg, N.J., Crystal Springs Resort is the only four-season resort of its kind in the Tri-State Area. Comprised of four luxury hotels - Grand Cascades Lodge, Minerals, the Appalachian and Black Creek Sanctuary; seven renowned public golf courses; 15 acclaimed restaurants highlighted by the four-star Restaurant Latour and its Wine Spectator Grand Award-winning (since 2006) 135,000-bottle wine cellar; two full-service spas ranked #24 in Spas of America's Top 100 Spas; the state-of-the-art Minerals Sports Club; multiple indoor and outdoor pools, including the distinctive Biosphere Pool Complex with an underground aquarium, tropical foliage and free form nature pools; Mountain Creek with 167 skiable acres on four mountain peaks, 100% night skiing, Drop Zone Snow Tubing, and the Waterpark and Bike Park during summer months. Crystal Springs Resort hosts hundreds of weddings, special events, corporate outings and thousands of transient hotel guests each year.

For more information: crystalgolfresort.com, 973.827.5996.

About Buffalo Communications
Headquartered outside Washington, D.C., Buffalo has offices in New York, Boston, Minneapolis, Pinehurst (N.C.) and Phoenix. Generating consistent, well-positioned exposure, the firm helps increase awareness and revenues for top brands. Its client-partner roster of domestic and international category leaders includes the LPGA Tour, PGA National Resort & Spa, Kaua'i Visitors Bureau (golf co-op), Myrtle Beach Golf Holiday, Sea Pines Resort, Sun Valley Resort, Ballybunion Golf Club (Ireland), ECCO, Fila Golf and Club Glove.

For more information: buffalocommunications.com, 703.761.1444

MEDIA CONTACTS:
Shane Sharp
Buffalo Communications
704.519.8381 (cell)
ssharp@buffalocommunications.com

Stephen Reynolds
Buffalo Communications
703.891.3509
sreynolds@buffalocommunications.com
buffalocommunications.com
twitter.com/buffalocomm

Chelsea Vander Groef
Crystal Springs Resort
973.271.7587 (cell)
cvandergroef@crystalgolfresort.com



 
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