Golf News for Tuesday, February 26, 2013 | Products

Second Skin Garment Company reports success at PGA Merchandise Show

TORONTO -- Celebrating 20 years at the PGA Merchandise Show in Orlando, Second Skin Garment Company reveals a strong return on their trade show investment proving to be a successful platform for networking, sharing new products and cultivating new and existing business relationships.

Second Skin continues their commitment to designing apparel that offers the ultimate in versatility, complimented by their new tagline: LIVE IN IT. Second Skin presented the 2013 Fall/Winter Collection at the Expo, a stunning line up of layering pieces with performance properties and lifestyle appeal, giving confirmation that you truly can LIVE IN YOUR SECOND SKIN.

At the Show, the Second Skin booth illuminated Apparel Alley with vibrant Down Jackets, Vests and Thermal Tech pieces in blue, green, yellow and magenta. Second Skin layering pieces were complimented by the sophisticated style of Hollas Spring and Fall, consisting of lime, orange, phlox for Spring, and rich amber and crimson tones for Fall.

The expo boasted high attendance and participation levels as always, but it's not only the huge number of visitors that's impressive but also their high quality. Judd Whiteman, PGA Head Golf Professional at Dallas National, reserved some time in his show schedule to reflect upon his success with Hollas during the 2012 season and preview the 2013. He engaged with Hollas Staff and communicated how the brand has sold through at his facility. "Hollas showed to be our #1 performing vendor for 2012 at Dallas National Golf Club from sell thru to a profitability per unit. The sell through was 100% and the product was only marked down 9% to achieve that number. Hollas fits perfectly in my buying play by providing a niche product at a great price point for my fashion conscious customer", says Whiteman.

The show provided ample opportunity for the Hollas team to engage with new customers, reflect with existing buyers and exhibit 2013 Spring and Fall Collections. Customers showed extreme positivity towards the line resulting in many buyers putting pen-to-paper at the show to ensure secured product for their shop this season. "Hollas and Second Skin looked the best I have ever seen it, the styling and color story were exciting and fresh. We are excited for our members and guests to see it when it arrives in our shop this fall!" Stacy Hardin, Director of Retail, Four Seasons Resort and Club.

2013 Second Skin and Hollas Spring and Fall Collections are available to ship to golf shops and as early as March 1, 2013. To place your order, please contact Customer Care at 800.309.9244 or contact your local sales representative today.

About Second Skin Garment Company:
Founded in Toronto, Ontario in 1993, Second Skin quickly became a leading edge outerwear company before entering the Canadian golf market in the mid 1990's. Recognized by Score Golf Magazine as Golf Company of the Year in 2007, Second Skin has developed two of the most recognizable and trusted brands in golf outerwear. Second Skin and Hollas are currently distributed in Canada and the U.S. and available in over 500 golf shops.

About Dallas National:
Ranked #1 in Texas by Golf Digest's Top 100 Courses (2007, 2009, 2011), #59 in U.S. in golf Digest's Top 100 Courses (2007, 2009, 2011), #25 in Golf Week's Top 100 Modern Courses (2010).

About Four Seasons Resort and Club:
A luxury resort in Dallas Texas, par 70 TPC Four Seasons Las Colinas is home to the PGA's HP Byron Nelson Championship.

For more information, please visit: www.secondskin.ca