Golf News for Friday, February 8, 2013 | Business

Sequoia Golf to manage Colorado's Fort Collins Country Club

FORT COLLINS, Colo. -- Sequoia Golf Management announced today it has been selected to manage Fort Collins Country Club in Fort Collins, Co., further establishing the company's presence in the state. Sequoia was brought on as managing partner based on its unprecedented resources, extensive management experience and its impressive success and track record managing a portfolio of more than 50 clubs throughout the U.S.

Sequoia will work closely with the Club's Board of Directors to explore new and creative ways to add value to the Fort Collins membership while at the same time maintaining an efficient business model. Sequoia and the Board will focus these efforts on developing innovative and engaging programs, maintaining pristine course conditions and providing exceptional service and amenities to members and guests. The Sequoia management team will also assist the club with implementing future capital improvements and renovation projects for the golf course and club facilities.

"In this competitive market we needed an exceptionally strong partner who could bring ideas and opportunities to add value to the club and guide the day-to-day decision making to lead us to long term relevance to our membership," said Mark Smith, FCCC board president. "What impressed us most with Sequoia Golf is their ability to manage with an owner's mentality. They treat every dollar as though it was their own, which is something we greatly appreciate from our partners."

One of the highest-rated golf courses in Northern Colorado, Fort Collins CC is a premier, full-service, family oriented club that offers a tennis program, swim program, juniors program, spa, beach and multiple dining facilities. Home of the Hanrahan Golf School, its golf facilities feature an 18-hole private championship golf course, equipped with a double driving range, putting green and a practice chipping green complete with sand trap. Fort Collins members can also take advantage of Sequoia's reciprocal play platform with access to more than 450 private clubs located across the U.S.

"We're excited and proud to have been selected to manage Fort Collins Country Club. Its rich tradition of providing exceptional value to its members is truly one of its greatest assets," stated Joe Guerra, president and CEO of Sequoia Golf. "With two Sequoia Golf properties already in the Denver area, we plan on leveraging our relevant market experience and successful existing programs to ensure this venture will be successful partnership for both parties."

About Fort Collins Country Club
Recognized as Northern Colorado's premiere private club, Fort Collins Country Club is home to a pristine 18-hole championship golf course, swimming pool and tennis facility. In addition, Fort Collins members have access to a top of the line spa retreat, casual and fine dining rooms and outdoor grill and patio with scenic landscaping and water views. A family oriented club in the truest sense, Fort Collins Country Club boasts the most extensive program offerings of any club in the region, from junior golf to swimming and tennis programs. For more information, please visit www.fortcollinscc.com.

About Sequoia Golf Management
Sequoia Golf Management, a division of Sequoia Golf Group, is one of the leading golf management organizations in the industry. Sequoia owns and manages a portfolio of high quality private, daily fee and resort golf course facilities located across the United States. Its portfolio includes The Woodlands Country Club in Houston, Texas; and Canongate Golf Clubs, made up of 23 private clubs in the metro Atlanta area, five in Houston and two in Denver. Sequoia is the industry's seventh largest golf course operator with more than 50 properties currently under management.

For more information on Sequoia Golf, visit www.sequoiagolf.com.