Golf News for Wednesday, February 6, 2013 | Business

GolfNow announces multiyear agreement with Eagle Golf

ORLANDO, Fla. -- GolfNow, which helps course operators connect with golf's largest and most active community to market their facilities and increase rounds and revenues, announced a multiyear agreement with Eagle Golf to continue to promote tee times and to provide technology-based marketing support to the management company's managed and leased courses.

Eagle Golf will use the GolfNow online booking engine to market tee times at its 28 courses in seven states. GolfNow's enhanced booking engine gives course operators greater functionality and flexibility when marketing tee times and makes it easier for golfers to reserve the tee time that fits their schedule and budget. The booking engine features GolfNow's Dynamic Pricing Engine, a yield management tool that matches golfer demand and tee time availability to maximize revenues for operators.

"GolfNow has been good for our business," said Joe Munsch, president and CEO of Dallas-based Eagle Golf. "We're excited to continue to use the GolfNow yield management techniques to increase rounds and increase rates."

GolfNow also will build and host websites for Eagle Golf facilities, create customized mobile websites and provide revenue management software and customer email marketing solutions.

"We like to think we're on the leading edge of online and digital marketing, and GolfNow is going to help us stay there," Munsch said. "They're obviously a strong, innovative company, and we're confident this relationship will continue to grow our business."

In addition to Eagle Golf, leading management companies Billy Casper Golf and Troon Golf also partner with GolfNow for tee time and technology-based marketing support.

GolfNow is part of Golf Channel Solutions, the business-to-business arm for the world's leading consumer tee-time portal. Golf Channel Solutions offers services that help golf courses connect with the growing number of golfers through technology-driven programs and services.

Eagle Golf
Eagle Golf has been in operation for more than 28 years. Based in Dallas, the company provides a full suite of golf course management services to 28 golf courses located in major metropolitan areas in seven states. Eagle Golf's portfolio includes seven private country clubs and properties classified as premium or moderately priced daily fee courses. More than three million rounds of golf are played at Eagle Golf courses each year, making up almost one percent of the total rounds played in the United States every year. More information can be found at www.eaglegolf.com.

About GolfNow and Golf Channel Solutions
Golf Channel Solutions connects golf course owners, operators and PGA Professionals with golfers through a wide range of programs and services that help them operate more efficiently and increase revenues. A multifaceted division of Golf Channel, Golf Channel Solutions provides technology platforms, grow-the-game opportunities, online distribution services and marketing tools that increase participation, enhance facilities' online presence and leverage revenue management and customer relationship management strategies. For more information about programs and services visit golfchannelsolutions.com.

Contact:
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com, 678-366-3232

David Schaefer, Golf Channel
david.schaefer@golfchannel.com, 407-355-4542