Golf News for Thursday, February 7, 2013 | Marketing

Edwin Watts Golf tees off 2013 Think Golf It's Friday Tour in Boca Raton, Florida

FORT WALTON BEACH, Fla. -- On the heels of the successful 2012 Think Golf It's Friday Tour (TGIF TOUR™), reaching more than 60,000 golfers across the country, Edwin Watts Golf Shops, LLC, (EWGS), one of the world's largest specialty golf retailers, today announced the 2013 TGIF TOUR™, encompassing a breadth of interactive activities, including new product testing, custom fittings, clinics, player appearances and much more, tees off this Friday and Saturday, February 8-9, at the Boca Raton location on Yamato Rd., directly across the street from the Allianz Championship.

All TGIF TOUR™ events, which are free and open to the public, will be highlighted by a series of exciting interactive activities, providing consumers with the opportunity to test out the latest new product innovations from golf's leading brands, tune-up their game with performance club & ball fittings, register to win an assortment of prizes, enjoy special deals and much more. In addition, several PGA TOUR stars will make appearances at select locations throughout the year, sports radio stations will conduct live broadcasts and leading equipment manufacturers will support the events with their retail and TOUR vans on-site, while providing an assortment of giveaways.

Representatives from TaylorMade, Callaway, Ping, Titleist and other leading brands will be on-site at the Yamato Road location in Boca Raton. Golfers will also have the opportunity to register to win prizes each day.

The theme for the 2013 TGIF TOUR will be true game improvement," said John Watson, CEO, Edwin Watts Golf Shops. "Performance fitting and club matching will remain priorities, but we have some exciting new activities for golfers of all ages and skill levels to enjoy throughout the 2013 campaign, and we'll be rolling out some new programs in the coming weeks."

On the heels of debuting the new ARC (Advanced Robot Certified) Club Matching System, powered by RoboFit Technology, club matching and performance fitting will be one of the primary activities at each respective TGIF TOUR™ event throughout the year. With the proprietary new system, Edwin Watts Golf becomes the first and only golf retailer to implement scientifically proven robot testing of golf club performance, enabling the Company to both "club match and performance fit" golfers with products that best perform to their unique swing characteristics. Thus, store associates and field representatives from the leading equipment brands will utilize the Company's in-store launch monitors and swing analysis software to conduct performance fitting sessions, designed to match a golfer of any level with the proper equipment that fits his or her unique swing.

Edwin Watts Golf offers the freshest assortment of golf equipment, apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. The Company has a stable of more than 90 domestic retail locations and an overall golf retail operation that features a popular eCommerce Internet business at, along with the Company's direct catalog sales business.

For more information on Edwin Watts Golf Shops, visit

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90 domestic Retail Locations, eCommerce Internet site ( and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 45 years has earned the organization the right to be known as America's Golf Club.

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