Golf News for Wednesday, February 6, 2013 | Business

Myrtle Beach Seaside Resorts contracts Buffalo Communications

NORTH MYRTLE BEACH, S.C. -- Myrtle Beach Seaside Resorts (MBSR) - operator of the area's premier oceanfront condo-hotel and vacation rental properties - has selected Buffalo Communications (Buffalo) to create and implement a publicity and media-relations program.

Buffalo will help MBSR drive leisure, group and golf business to the six-hotel collection through editorial coverage within travel, lifestyle and golf media. With Buffalo emphasizing its extensive digital media connections, MBSR is poised to increase online reservations and revenue by rate period.

"Partnering with Buffalo Communications will help cement MBSR atop the list of Myrtle Beach vacation lodging options," says Chris Shroff, CEO of MBSR. "Conducting business in the Grand Strand requires intimate knowledge of its tourism attributes and key feeder markets, and Buffalo's results-based track record fits the bill."

The MBSR portfolio includes Avista Resort, Prince Resort, Horizon at 77th, Grande Shores, Seaside and the Towers at North Myrtle Beach. Built primarily over the past six to 10 years, the condo-hotels feature inviting lobbies, resort-caliber amenities, fresh décor and some of the most stunning ocean views on the East Coast.

"Myrtle Beach Seaside Resorts has an incredibly strong market foothold with hundreds of oceanfront rooms along a pristine stretch of the Atlantic," says Rich Katz, Managing Director of Buffalo. "Its enviable locations, amenities and value appeal to a wide range of guests from couples and young families to social groups and golf buddies."

For more information:, (888) 571.4104

About Myrtle Beach Seaside Resorts
Myrtle Beach Seaside Resorts is a collection of six oceanfront and ocean view condo-hotels in North Myrtle Beach and Myrtle Beach, South Carolina. Avista Resort, Prince Resort, Horizon at 77th, Grande Shores, Seaside and the Towers at North Myrtle Beach all provide the comforts of full-service resort hotels with the space and luxury of condominiums.

Each property features modern décor that reflects a coastal lifestyle and breathtaking views of the pristine northern region of the world-famous Grand Strand. Elegant yet affordable, units are spacious one to three bedrooms with fully-equipped kitchens, washer / dryer, and private balconies. All hotels have fitness centers, an array of indoor and outdoor pools, on-site dining and access to world-class beaches.

About Buffalo Communications
Headquartered outside Washington, D.C., Buffalo has offices in New York, Boston, Miami, Minneapolis, Pinehurst (N.C.) and Phoenix. Generating frequent, well-positioned exposure, the firm helps increase awareness, awards, accolades and revenues for top brands. Buffalo client-partners include domestic and international category leaders Sun Valley Resort (Ida.), The Sea Pines Resort (S.C.), PGA National Resort & Spa (Fla.) Kauai Visitors Bureau (Hawaii), Mission Hills Golf Club (China) and more.

For more information:, 703.761.1444.

Shane Sharp
Buffalo Communications
(704) 519.8381