Golf News for Wednesday, February 6, 2013 | Products

American apparel maker The Otter Company debuts 2013 collection

BIRMINGHAM, Mich. -- American apparel maker The Otter Company is pleased to announce that The Otter emerged from his burrow close to the water's edge, near his metro Detroit home, on Groundhog Day 2013 and proclaimed that there will be six extra weeks of golf season this year, for every golfer who wears apparel from The Otter Company 2013 collection. The full collection debuted last week at the 60th annual PGA Merchandise Show in Orlando, Fla.

"We are excited to break from the traditions that have bound weather-resistant active wear," said Martin Stebbins, the company's founder and President. "We've demonstrated that weather repellent sportswear can be constructed of cottons, wools and eco-sensitive man-made fabrics without sacrificing performance, function, style or fit, and without a price premium."

Designed to extend playing sessions and seasons shortened by poor weather, the new 2013 collection includes six product groups; the all-new Women's Collection, the all-new Performance Knits collection, the Storm Fleece line, the Francestown series, the Otter-Tech line and the Play-Through series; each of which features a series of styles and a variety of eco-sensitive fabrics - including cottons, wools and eco-sensitive man-made fabrics.

ACTION-Aimed Performance Design™ is the unique characteristic of every garment from The Otter Company. It incorporates construction details allowing for the un-encumbered motion demanded by weekend and full-time athletes alike. The collection also features traditional colors with bold accents and pops of color.

The Otter Company ECO-Aimed Performance Fabrics™ include materials that are renewable, sourced from recycled materials, or manufactured according to a series of standards that consider human and environmental safety. ECO-Aimed Performance Fabrics combine technical function, a high-level of performance and sustainable practices.

NEW! Otter Wind Sweater
Nearly as light as a wind-shirt; the Otter Wind Sweater combines the weather resistant properties of Merino Wool with the protection of a performance laminate liner. This combination makes it the perfect choice for cool, blustery or moist days. The liner features four-way stretch with windproof/waterproof, breathable performance. Outer Shell: 50% Merino Wool/50% acrylic. Liner and Overlay Fabrics: 100% polyester. Sizes: S-XXXL. Color: black. $109.00 MSRP

NEW! Otter Quarter Zip Wind Sweater
With a quarter zip placket and self-standing collar, this lightweight sweater offers the same comfort and protection as the Otter Wind Sweater, with a little extra protection for the neck. Like the Otter Wind Sweater, the liner features four-way stretch with windproof/waterproof, breathable performance. Outer Shell: 50% Merino Wool/50% acrylic. Liner and Overlay Fabrics: 100% polyester. Sizes: S-XXXL. Color: black. $119.00 MSRP

NEW! Women's Golf Jacket
The all-new Women's Golf Jacket is plush and cottony soft. It offers style, warmth and playability. With its pleated back vent and unique ruffled front yoke, mobility is ensured. A self-standing collar with storm flap and garage closure keeps the cold and wind away, and its two roomy pockets and rib knit cuffs and waistband finish the new product with flair. Material: 70% cotton/30% polyester. Sizes: S-XL. Colors: black and white, navy and turquoise, sangria and tangerine. $59.00 MSRP

NEW! Women's Golf Vest
The all-new Women's Golf Vest is a perfect second or third layer. It enhances the silhouette with vibrant side contrast panels and features the same chill-preventing self-standing collar with storm flap and garage closure as the new Women's Golf Jacket. Material: 70% cotton/30% polyester. Sizes: S-XL. Colors: black and white, navy and turquoise, sangria and tangerine. $49.00 MSRP

The 2013 COLLECTION IS AVAILABLE at outdoor retailers, sport specialty stores, private and public golf clubs, golf specialty stores and resorts. Designed for active adults, The Otter Company collection includes a comprehensive selection of garments for varying weather, from the $79 light-duty Storm Fleece and Francestown series, to the $219 fully weatherproof Play-Through series.

About The Otter Company
The Otter Company, headquartered in Birmingham, Mich., designs, manufactures and markets comfortable, technical and ecologically sensitive outerwear for sports people. We maximize playtime and extend sessions and seasons with garments that allow play earlier in the spring, later in the fall and in any inclement weather.

Inspired by the otter, whose fur is the thickest in the animal kingdom and is constructed in layers to trap air, generate warmth, and keep the skin dry - the otter is comfortable at play in any climate. Otter garments emulate this brilliant natural design and the spirit of the otter - its playfulness, its freedom, and its willingness to continue to enjoy itself when the weather is less than ideal. We say, "Whatever the weather. Keep playing. Stay comfortable." It's the otter's way, and The Otter Company's pledge. www.theottercompany.com

Contacts:
The Otter Company
Martin Stebbins, President
mstebbins@theottercompany.com

Media Inquiries
Daniel Saad, Director - Media/PR
dsaad@theottercompany.com
248-225-8831



 
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