Golf News for Friday, February 1, 2013 | Awards

Edwin Watts Golf Shop honored by Association of Golf Merchandisers

FORT WALTON BEACH, Fla. -- Edwin Watts Golf Shops (EWGS), one of the world's largest specialty golf retailers, announced that the Concord, N.C., store, located at 7940 Lyles Lane NW, has received a Platinum Award from the Association of Golf Merchandisers (AGM).

The Platinum Awards recognize premier golf shops from the Private, Public, Resort and Off-Course sectors. To be considered for a Platinum Award, golf shops were judged on the following criteria: creative ideas, revenue-generating initiatives, promotions and visual displays. The presentation of the awards will highlight several of the most creative programs, while honoring the "best of the best" 100 golf shops.

"The Platinum Awards continues the tradition of Golf World's 100 Best Golf Shops and the AGM's Front Nine Awards by combining the two programs," said Desane Blaney, AGM Executive Director. "We received a number of outstanding entries and the competition was very close this year."

2013 marks the third consecutive year that the Concord Edwin Watts Golf Shop has been recognized among the top golf shops in the country, having been named among America's 100 Best Golf Shops by Golf World magazine in the Off-Course category in 2012 and 2011.

"While Edwin Watts Golf is committed to providing the most dynamic selection of products in the game today, it's our store associates that truly make a difference by providing the highest level of customer service to golfers of all ages and abilities," said John Watson, CEO, Edwin Watts Golf.

"Congratulations to the team at the Concord store for receiving this top honor for three consecutive years, and for setting the standard for our portfolio of 90 stores throughout the country."

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90 domestic Retail Locations, eCommerce Internet site ( and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America's Golf Club.

About the AGM
Headquartered in Phoenix, Arizona and founded in 1989, the AGM is an international, professional association whose members include golf professionals, buyers, club managers, owners and suppliers to the golf industry. The AGM is a 501 (C) 3 not-for-profit corporation with a mission of education and it strives to educate golf professionals and buyers, elevate the golf merchandising profession, and enhance communication between buyers and vendor partners.

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