Golf News for Thursday, January 24, 2013 | Technology

Jack Nicklaus Digital Course Solutions debuts at PGA Merchandise Show

NORTH PALM BEACH, Fla. -- In today's uncertain climate, with golf courses competing for members in an often-shrinking market, it has never been more important to stand out from the crowd and make a lasting impact with your target audience. It is estimated that as many as 70 percent of golfers will base their decision on where to play via some form of digital media. If a golf club's web site does not make an immediate and lasting impact on a visitor, converting that initial web view into a membership fee or greens fee is going to be a much more difficult task.

Jack Nicklaus Digital Course Solutions, debuting at the PGA Merchandise Show in Orlando, Fla., at booth ETC #32, offers golf clubs a way to not only present their course in stunning 3-D, but also a measurable way to talk to and interact with their target audience. The core of the product range is a groundbreaking Smartphone app for both iPhone and Android. The app works as a push/pull marketing device. Golfers get access to spectacular 3-D flybys of every hole, a measuring tool that requires no data connection, and a scoring system with a live leaderboard for their group. The app gives golf clubs a booking engine, live directions, and a unique messaging system that allows up to 1 million push notifications per month to be sent to members, free of charge.

The messaging system gives clubs the ability to promote unsold tee times on quieter days, so if a club has a slot open that would otherwise be difficult to sell, they can now send out a push notification to golfers within a 20-mile radius, advertising the tee time. Previously, this type of targeted approach was not available to clubs.

The full package includes:
• Phone/Android App
• Web App
• 3-D Flybys
• Course DVDs
• Royalty-free 3-D Course Guide Imagery

Jack Nicklaus Digital Course Solutions is also proud to announce Foresight Sports as its performance simulator provider.

Using the revolutionary ball-flight analysis of the GC2 Smart Camera System, Foresight Sports' Performance Simulation Solutions delivers a true-to-life golf simulation experience with unprecedented ball-flight accuracy. The unmatched mobility of the GC2 allows clients to easily turn nearly any environment into the simulation solution they're looking for at a fraction of the cost. Participating courses will be available to play on Foresight Sports' system; offering many benefits such as corporate days, weather delays, teaching and club-fitting.



 
Swing Fix