Golf News for Wednesday, January 23, 2013 | Products

in fiamme Italian golf apparel introduces Primavera Collection

PHOENIX -- in fiamme, the world's finest Italian golf apparel, introduces its Primavera ("Spring") Collection, a new line of hand-sewn custom-designed men's golf shirts. Included in the Primavera collection are a number of designs utilizing space-dyed, multi-colored woven yarns. This subtle elegant technique results in a soft rainbow-like effect visible within the woven fabrics.

"The Primavera Collection is a beautiful in fiamme line with some new features," said Art Kimbrough, vice president of business development for in fiamme. "It complements our other in fiamme collections by offering a distinct design while reflecting our customary luxurious look and feel."

The Primavera Collection, which includes shirts in a variety of colors, patterns and styles, will appeal to those accustomed to the fine quality of in fiamme apparel as well as to those just discovering the extraordinary characteristics and design of these custom-made lines, as well as the pleasure of wearing the finest in classic lifestyle fashion both on and off the golf course. In presenting the Privamera Collection, in fiamme continues to combine its traditional style and fit with the singular details for which in fiamme is known.

The exceptional fabrication, craftsmanship, coloration and custom designs which distinguish all in fiamme apparel are evident in the Primavera Collection, which will be exhibited, along with the Classico Collection and other in fiamme lines of custom Italian golf apparel, in booth #5253 at the PGA Merchandise Show, to take place Jan. 24-26, 2013, in Orlando, Fla.

About in fiamme - Fine Italian Golf Apparel
Established in 1999, in fiamme - Fine Italian Golf Apparel, headquartered in Phoenix, stands as a premier apparel brand in the golf and fine clothing industry.

in fiamme - Fine Italian Golf Apparel is constructed by hand in Italy in small lots using only 100-percent double-mercerized Egyptian cotton yarn that has been certified by the Filoscozia® Council of Italy. in fiamme - Fine Italian Golf Apparel, a hallmark of excellence in design and craftsmanship, can be found in country clubs, resorts and fine clothiers throughout North America. A distinctive elegant lifestyle brand, in fiamme - Fine Italian Golf Apparel can be worn with verve and style both on and off the golf course.

TOUR by in fiamme, a performance line of apparel designed to meet the needs of large organizations, charitable tournaments and affinity groups, also is available.

In 2010, in fiamme LLC acquired the in fiamme brand and continues to provide customers with the Word's Finest Italian Golf Apparel.

For more information, see www.infiamme.net.

Media Contact:
Sally J. Sportsman
407-248-1144
sjsport@earthlink.net