Golf News for Thursday, January 17, 2013 | Products

Boccieri Golf launches Jack Nicklaus-endorsed Secret Grip at PGA Merchandise Show

SCOTTSDALE, Ariz. -- Boccieri Golf - maker of award-wining equipment such as the Tour-proven Heavy Putter - announces that in partnership with Jack Nicklaus it will showcase its new Secret Grip at Booth 391 during the 2013 PGA Merchandise Show, January 24-26 in Orlando.

A patented technological breakthrough, the Secret Grip allows players to easily back-weight their clubs as Nicklaus did throughout his legendary career. Its heavier weight raises the club's balance point, promoting consistent contact, greater control and more distance. This is achieved via a tungsten weight in the butt-end, combined with a compound 40-percent heavier than is typically used in standard grips.

The new offering will be available for testing on Wednesday, January 23, at Orange County National Golf Club during the PGA Show Demo Day and at the Equipment Testing Center (ETC 45-46) during the main show. One FREE Secret Grip will be given to any participant who tests it and compares results to clubs outfitted with a standard grip.

"We unveiled prototypes to critical acclaim in 2012, but an improved design born from extensive research has been tested and proven to help all players maximize performance," says Stephen Boccieri, President and CEO of Boccieri Golf. "Now Jack's secret, the counterweighted equipment which helped him win 18 major championships and 73 PGA Tour titles, is available for all golfers to benefit from."

The Secret Grip is designed to be installed quickly and affordably on every manufacturer's clubs, ensuring users can continue to play their favorite brand. This partnership represents the first time in nearly two decades that Nicklaus has given his endorsement to equipment not under the Nicklaus Golf banner. Beginning in March, the Secret Grip will be available at Dicks and Golf Galaxy retailers nationwide.

Recent consumer launch-monitor testing of more than 500 players showed 95 percent reported a strong preference for the Secret Grip versus traditional grips.

Further advantages of the Secret Grip ($16.99 each) include:

• Total length one-inch longer than standard, allowing players to grip-down for improved play around the green or on uneven lies

• A built-up lower section—often preferred by PGA Tour players—completely removes the need for additional grip tape wrapping

The latest introduction in a line of pioneering equipment from Boccieri Golf that includes the popular Heavy Putter collection, along with the critically acclaimed "Control Series" of full swing clubs, the Secret Grip can be purchased at www.boccierigolf.com. It will soon be offered at leading retailers nationwide.

For more information, visit www.boccierigolf.com or call 888.788.8374.

About Boccieri Golf
Founded in 2005 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counterweight principals. This unique approach to club design is proven to benefit golfers of all skill levels, as strategically placed weight in the butt-end of the shaft produces a higher balance point to promote smoother, more repeatable swings from driver through putter.

The company recently opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.



 
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