Golf News for Thursday, January 17, 2013 | Products

NewSpin Golf to showcase swing analyzer at PGA Merchandise Show

NORTH BARRINGTON, Ill. -- NewSpin Golf will showcase SwingSmart - its innovative and award-winning golf swing analyzer that provides instant and accurate feedback on critical elements of a golfer's swing - at booth 1323 during the PGA Merchandise Show, January 24-26 in Orlando, FL.

A first-of-its-kind solution, users simply clip the small (less than 1 oz.) Bluetooth-enabled SwingSmart sensor module ($249.99) to a golf-club shaft and the device wirelessly communicates with a free app for iPad, iPhone or iPod devices. Recently honored by GOLF Magazine as the "Best App for Instant Feedback," the SwingSmart system is endorsed by renowned teacher Peter Kostis, who provides a series of in-app instructional videos that help players optimize their unique swings.

In addition to its presence on the Show floor, SwingSmart will be available for testing during the PGA Show Demo Day, Wednesday, January 23, at Orange County National Golf Club.

The state-of-the-art SwingSmart system presents detailed and easy-to-interpret analytics on:

• Key Stats - Tempo, swing speed, face angle, angle of attack; info on each and optimization tips provided within the app by Kostis

• Path and Plane - "3-D Swing-View" shows 360-degrees of a player's swing motion, highlighting the exact route of the club head from any angle

• Putting Results - More than just a full-swing tool, the system provides info on a player's putting stroke to help them reduce scores on the green

• Personal Best - Data from a golfer's best swings can be saved and used as points of reference

"Vastly superior quality and ease of use have resulted in SwingSmart becoming the clear leader in digital swing analysis," says Angelo Papadourakis, CEO of NewSpin Golf. "PGA professionals, retailers, journalists and consumers recognize SwingSmart as an invaluable learning device that provides the feedback necessary for golfers to efficiently improve their games."

In December, SwingSmart was nominated for an International Network of Golf (ING) Industry Honors award in the "Product Ingenuity-Emerging Companies" category. This recognized its ability to improve on-course performance for players of all skill levels. The ING Industry Honors program highlights outstanding achievement in the golf business. Winners in 12 categories will be decided by ING members and announced at the Industry Honors Presentation Press Conference taking place at 12:30pm on January 25 in Room 309 at the PGA Merchandise Show.

Developed by an experienced software design team, the app is extremely user friendly, fun and beneficial to all skill levels. The tracked stats and "3-D Swing View" provide a real-time snapshot of how the club is being manipulated through impact, so players can adjust where necessary and learn what's successful for their individual games. An effective practice tool for the off-season, SwingSmart features a special training mode that provides the key stats necessary to help players learn the proper swing motion, without the pressure of hitting a ball.

Designed and assembled in the USA, SwingSmart's portable sensor module comes with a personal carrying case and rechargeable battery that lasts more than four hours. Widely recognized by PGA Professionals as a way to augment lessons, the app is available for free download via the iTunes store and will soon be offered on the Android Marketplace.

Follow on Twitter at @SwingSmart and Facebook.
For more information: www.swingsmart.com.

About NewSpin Golf
Based outside Chicago, NewSpin Golf is dedicated to revolutionizing golf training for both casual and committed players. Following a chance encounter with a PGA Tour star struggling with his golf swing in 2006, company President and CEO Angelo Papadourakis, an avid golfer, set about designing an easy-to-use and affordable system to help all golfers easily and accurately identify and correct problems in their own games.