Golf News for Friday, January 18, 2013 | Products

CHAMP Zarma FLYtee 'Official Golf Tee' of PGA Merchandise Show

MARLBOROUGH, Mass. -- CHAMP/MacNeill Engineering Worldwide - The World Leader in Sport Cleat Technology and maker of innovative CHAMP spikes, high-performance golf tees and accessories - announces its Zarma FLYtee was chosen as the "Official Golf Tee" of the 2013 PGA Merchandise Show Demo Day, where 50,000 custom logoed models will be used by all participating equipment manufacturers at Orange County National Golf Club on Wednesday, January 23.

Extremely durable and designed with a six-pronged head and shallow cup that reduces friction to promote increased distance and accuracy, the customized tees will feature a unique PGA Merchandise Show 60th Anniversary logo. The company will also debut its FLYtee PRO model at the event. This latest innovation features a soft, shock absorbing tip and is infused with nearly indestructible Kevlar. It is available in 2-¾" and 3-¼" options.

Beyond performance advantages, the FLYtee family is designed to help facilities dramatically improve course operations, appearance and profitability by reducing tee consumption, decreasing tee litter and lowering purchasing expenses. Completely customizable, the tees can include company, club or event logos and names. This makes them a tremendous way for facilities, outing planners and others to uniquely promote their brands and functions.

"Demo Day draws top manufacturers, thousands of PGA Professionals and facility operators, making it an ideal venue at which to showcase the FLYtee's benefits," says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. "Our popular spike lines already own the #1 Brand on Tour® position, and the FLYtee is rapidly following in those footsteps."

Complimentary re-spiking services will be provided by CHAMP at Demo Day. Attendees wearing golf shoes are invited to visit the company's station, where a representative will remove existing cleats and replace them with new models. Used by 30 of the last 40 major winners, CHAMP spikes continue to be the choice of top professionals and amateurs. Among the options available at Demo Day will be the Tour-proven ScorpionSTINGER™ and Zarma® models, both designed to ensure maximum traction, stability and comfort in all weather conditions.

With more than 100 active distributors, CHAMP is the world's largest manufacturer of replaceable spikes. The company produces more than 140 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.

About CHAMP/MacNeill Engineering Worldwide
Celebrating more than 80 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world's first locking spike, SURE-LOK. The world's largest manufacturer of replacement spikes specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and has become the #1 choice of Tour golfers. Along with its signature Zarma® and ScorpionSTINGER™ spikes, the high-performance Zarma FLYtee™ was introduced in early 2011. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.

For more information: www.champspikes.com, 1-800-OK-CHAMP.