Golf News for Thursday, January 17, 2013 | Products

Dancin' Dogg Golf's newest software at 2013 PGA Merchandise Show

TRAVERSE CITY, Mich. -- Dancin' Dogg Golf - maker of the award-winning OptiShot Infrared Simulator, the ultimate in-home virtual golf system - will premiere its next generation software package at Booth 1273 during the 2013 PGA Merchandise Show, January 24-26 in Orlando, FL.

Highlighted by a completely redesigned user interface and enhanced graphics for an even more true-to-life experience, this latest system evolution includes a broad range of features that promote skills development. Standard with all new purchases and available via a free, automatic download for current users, it includes a pin-point practice range, adjustable course physics, additional game types and complete in-system translation to six languages.

"From the beginning, we've been dedicated to creating a revolutionary product that makes in-home golf accessible for all golfers, regardless of skill level," says Brandon Theophilus, CEO of Dancin' Dogg Golf. "These exciting new features further distinguish OptiShot from competing in-home simulators and ensure that users can play more golf, have fun and improve their game from the comfort of home."

A sleek new design, easier-to-read data, improved navigation, variety of putting modes, custom display options and the ability to preview premium courses have also been added to the system.

OptiShot connects with Windows computers via a plug-and-play interface and requires only 8-½ feet of swing space. With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad precisely record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight. In addition to Core courses that come with the system, OptiShot users can practice on a realistic driving range, compete using the par-3 option or purchase premium course replicas of world famous layouts.

More information:,, 866.941.3644.

About Dancin' Dogg Golf
Based in Traverse City, MI, Dancin' Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Twice named to the prestigious Inc. 500 list as one of America's fastest-growing entrepreneurial companies, it has also been honored with the SCOREGolf Research & Development Award, named to the "Michigan 50 Companies to Watch" list and received a "Flyover 50 Award" as one of the Midwest's fastest-growing companies.

The Dancin' Dogg product range is highlighted by the OptiShot Infrared Golf Simulator, which is offered at nearly 2,000 retail locations throughout North America and a growing number of shops internationally. The company's ever-expanding library of world class courses includes sites of major championship, international competitions and Tour events.

Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities worldwide, including Asian Golf Monthly, CNBC, Daily Mail, Discovery, Global Golf Post, Golf Channel, GOLF Magazine, Golf Monthly, Golfweek, Maxim, NBC Universal, Pro Shop Europe, SGB Golf, Sports Illustrated, Sports Business Journal, Sportfack,, USA Today, WIRED and many others.

Jamie D. Brooks
Buffalo Communications