Golf News for Tuesday, January 15, 2013 | Business

GolfNow’s Let’s Play 9 helping golf course operators

ORLANDO, Fla. -- GolfNow’s Let’s Play 9 program, which is aimed at bringing time-crunched golfers to the course, generated 225,621 nine-hole rounds and $3.6 million in revenues for course operators in 2012.

In the program’s second year, nine-hole rounds increased 59 percent and revenues increased 61 percent for 2,100 participating courses.

“We know that golf course operators lose thousands of players, rounds and dollars every day because some people don’t have time for a traditional 18-hole round,” said Jeff Foster, senior vice president, New Media Sales for Golf Channel. “Let’s Play 9 shows that nine-hole rounds appeal to a large segment of golfers and can represent a significant revenue opportunity for operators.”

Foster said the program is encouraging families and beginners to play more, as well as bringing golfers back to the course who have left the game because of time constraints.

Gordon Lakomy, director of operations at Diablo Hills Golf Course in Walnut Creek, Calif., said, “Nine-hole rounds early in the day and late in the afternoon work well for a lot of our customers. The program has brought us new players, some of whom are regulars now.”

The Let’s Play 9 promotion is supported by online advertising to GolfNow’s more than 1 million registered users.

GolfNow is part of Golf Channel Solutions, which offers services and tools that help golf course operators connect with golfers through a number of technology-driven marketing programs and platforms.

About Golf Channel Solutions
Golf Channel Solutions connects golf course owners, operators and PGA Professionals with golfers through a wide range of programs and services that help them operate more efficiently and increase revenues. A multifaceted division of Golf Channel, Golf Channel Solutions provides technology platforms, grow-the-game opportunities, online distribution services and marketing tools that increase participation, enhance facilities’ online presence and leverage revenue management and customer relationship management strategies. For more information about programs and services visit and GolfNow.

Bill Bryant, Bryant Marketing Communications, 678-366-3232