Golf News for Wednesday, January 16, 2013 | Marketing

Tiger Woods and Rory McIlroy join together on new Nike Golf ad

BEAVERTON, Ore. -- On the heels of Nike Golf's major announcement that Rory McIlroy has joined its athlete roster, Nike Golf is also unveiling a new TV spot that features global sports icon Tiger Woods and McIlroy.

The 60-second spot (30-second also available), produced by Wieden and Kennedy, is set to air from Wednesday, January 16th to Monday, January 21st on ESPN and The Golf Channel in the United States, on TSN in Canada, and on Sky Sports in Europe. The "No Cup is Safe" piece showcases the athletic competitiveness, remarkable talents, and playful attitudes of the two best golfers in the world.

"I really like the ad," said Woods. "It shows the fun side of us and I had a good time shooting it."

"I'm genuinely excited about the first Nike TV ad I will be appearing in as a Nike athlete," said McIlroy. "The theme of the ad is really cool and it's a great way to kick off my career at Nike."

McIlroy and Woods are captured on the driving range lightheartedly taking turns to one-up each other by making amazing shots into a variety of different cups. The viewer is reminded that these two Nike Golf athletes can excite, engage and perform like no others in the sport today. While the ad displays their playful manner, it also conveys the competitiveness between two of the best golfers in the world.

The view the ad go to: http://youtu.be/2NCDYjHtEcU

To download HD broadcast quality video:
http://badermedia.isebox.net/nike/nike-golf-introduces-new-athlete

Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak.

For more information on Nike Golf, visit our Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf's public relations representative in respective countries for information.



 
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