Golf News for Wednesday, January 16, 2013 | Products

Fore!! Axel & Hudson to debut collection at PGA Merchandise Show

MONTEREY PARK, Calif. -- Fore!! Axel & Hudson - the award-winning, golf-inspired boy's apparel brand - will celebrate the launch of its Fall 2013 collection and the PGA Merchandise Show debut of the Fore'N'Birdie and PGA Authentics by Fore!! Axel & Hudson lines at Booth #3308 in Orlando, FL, January 24-26.

A global brand whose name is partly inspired by Tiger Woods' son, Charlie Axel, Fore!! Axel & Hudson has become a bestseller at resorts, pro shops and boutiques worldwide, as well as at finer retailers like Neiman Marcus and Harvey Nichols (UK and Hong Kong). The children of Tom Brady/Gisele Bündchen, Sandra Bullock, Rachel Zoe, Christina Aguilera, Gwen Stefani, Ashley Simpson and many other A-listers frequently have been photographed wearing the eco-friendly line.

"As an avid golfer, the game's classic fashions are a significant inspiration behind my designs," says Paul Nguyen, Co-Owner and Creative Director. "We're looking forward to sharing our latest creations with existing partners, while introducing new buyers and media to the playful-yet-sophisticated approach that's part of our DNA."

Launched to satisfy demand for a complementary girls line, Fore'N'Birdie premiered for Spring '13. It was joined at that time by PGA Authentics, which targets the off-course market. Featuring boys and girls clothing, it's an official partnership with the PGA of America.

Highlights of the Fall '13 collections include:

• Fore!! Axel & Hudson: An eclectic mix of classic and trendy boy's shirts, cardigans, shorts, pants, caps and accessories combining rich, textured fabrics with an earthy color palette that easily lends itself to layering and creating multiple outfits. Standouts include the shawl collar sweater with corduroy trimming that can be worn for formal or more casual holiday events. Sizes from 3/6 to 18/24 months and 2T-12. MSRP: $23-133

• Fore'N'Birdie: Elegance combined with vintage chic across tops, skirts, shorts, dresses and the remarkable hats that are fast-becoming Nguyen's signature items. Favorites include the romantic pink collection with its heavy textured French terry jacket adorned in gold buttons and a sweater trimmed with teal crushed velvet. Sizes from 3/6 to 18/24 months and 2T to12. MSRP: $23-69

• PGA Authentics: An exclusive assortment of stylish boy's and girl's garments reflecting Southern California's trendy roots and the PGA's pride and passion for the game of golf. Sizes 2T to 12. MSRP: $34-101

More information:

About Foresome Inc.
Foresome Inc. is parent company of the Fore!! Axel & Hudson, Fore'N'Birdie and PGA Authentics by Fore!! Axel & Hudson brands. It is co-owned by designer and avid golfer Paul Nguyen, along with his business partner, Elisa Hera.

Nguyen has been designing clothing and accessories for more than 14 years, including eight creating sophisticated children's apparel for the likes of Lucky Brand Jeans, Babystyle and Baby Nay. Inspired by the birth of his two children - Isabella and Hudson - he launched Fore!! Axel & Hudson in 2009 with the goal of combining classic golf looks with hip, modern kid's style. Axel is the middle name of Tiger Woods' son Charlie, with whom Paul hopes his son Hudson will one day hit the links.

An instant success with merchandisers and consumers, Fore!! Axel & Hudson won the 2011 Earnshaw's Magazine Earnie Award for "Best New Company." In 2012, the company was nominated for the "Best Boys Collection" Earnie Award and red tricycle "Awesome Duds for Little Dudes" honor. People, US Weekly, In Touch and other leading titles have pictured the children of Tom Brady/Gisele Bündchen, Sandra Bullock, Rachel Zoe, Christina Aguilera, Gwen Stefani and Ashley Simpson wearing the line.

Premiering in Spring 2013, PGA Authentics by Fore!! Axel & Hudson is a boys and girls collection for the off-course market developed in partnership with the PGA of America. Debuting simultaneously, Fore'N'Birdie is cool, fashion-driven and expressly for girls.

Tammy Portnoy
Buffalo Communications