Golf News for Tuesday, January 15, 2013 | Equipment

Hireko Golf introduces new 2013 iBella Obsession Collection

CITY OF INDUSTRY, Calif. -- Hireko Golf, one of the golf industry's most complete sources for golf clubs, components, clubmaking tools, supplies, and technical knowledge introduced the arrival of the new iBella Obsession Collection of ladies woods, hybrids and irons. Specific design elements were carefully implemented in the new line to meet the needs of today's women's golfer. Each iBella club appears with a with a hot pink, white and silver color scheme and accented with a butterfly motif and authentic Swarovski crystals.

Utilizing state-of-the-art CAD technology, weight distribution was optimized for increase trajectory and greater forgiveness making them extremely forgiving for women of all playing levels. The new Obsession line sports bright vibrant colors and the "bling" of authentic Swarovski crystals.

When field testing the new Obsession Driver, Technical Director Jeff Summitt states "The most skilled woman actually brought two popular OEM drivers with lower lofts and R-flex shafts. After watching ball after ball fly out on the range, there was no significant difference between her OEM drivers and the new iBella Obsession Driver in distance or direction. Luckily, the other women were more of the target market strength-wise. At the end, I asked if they would be interested in purchasing the Obsession Driver in the future and almost all said emphatically yes. That was our goal; provide clubs that were fun to own and still performed as good as the brand names."

The Obsession Driver sports a generous, confidence-building size and is amply lofted to get the ball up in the air easily. The high launching fairway woods are "right-sized" and transitions superbly between the matching driver and hybrids. Sleek and shallow, the hybrid clubs provide an ideal alternative to lower lofted irons so ladies golfers can mix and match clubs to build more confidence. The irons are a contemporary design with a slim topline and narrow sole.

The new 2013 iBella Obsession Drivers are available in right hand 13 degrees for $108.95 each. The Obsession Fairway Woods are available in right hand 3, 5, 7 for $53.85 each. They Obsession Hybrids are available in right hand 4, 5, 6 for $48.85 and irons in right hand 5-9, PW, AW, SW for $33.70 each. All Obession clubs come standard with iBella Obsession graphite shafts and Obsession grips. They can be purchased custom assembled online at www.hirekogolf.com.

For over 29 years, Hireko Golf has served the golf industry through its direct mail, website and retail channels. Hireko and Hireko's technical expertise has produced over a dozen nationally recognized publications and the Dynamic Shaft Fitting Index remains the dominant testing and development concept in shaft technology. Our brands include Acer, Apollo, Hireko, Dynacraft, iBella, Power Play and Karma. Hireko specializes in manufacturing and designing custom golf clubs. For more information visit www.hirekogolf.com.

Hireko Trading Company, Inc.
16185 Stephens Street
City of Industry, CA 91745
Contact: Rob Altomonte, 614-209-7405