Golf News for Friday, January 11, 2013 | Products

Players Towel captures victory at first PGA Tour event of 2013

PHOENIX -- Players Towel, the preferred golf towel by Tour players featuring high performance microfiber waffle technology, was used by the winner of the PGA Tour's season opener -- The Hyundai Tournament of Champions at the Kapalua Resort, Kapalua, Hawaii.

The event which was contested on the Plantation Course at Kapalua tested the physical and mental toughness of the entire field because of strong 40 mph winds that persisted and caused Tour officials to shorten the event to 54 holes.

"I would like to congratulate the winner of the Hyundai Tournament of Champions on his 7th Tour win and his steadfast perseverance in light of the severe weather," said Patrick Le Vine, founder of the Players Towel. "The difficult weather conditions required a golf towel that maintained its integrity to keep the player's hands and equipment dry and clean and the dominant towel was the Players Towel," stated Le Vine.

Since its introduction in 2008, the Players Towel has proudly served the winners of 57 professional tournaments worldwide.

About Players Towel
Players Towel is the leading performance golf towel and has been in the winner's circle on all major golf tours. Designed by a former LPGA caddie, Players Towel's microfiber technology provides the best absorption and durability. While traditional heavy cotton cloth towels push dirt and moisture around, the Players Towel microfiber technology picks up dirt and moisture, holding it in the cloth and off the equipment, resulting in cleaner, dryer equipment and enhanced player performance. Available in custom logos, signatures, colors and an optional "Putterslit," Players Towel is an essential part of one's golf game and makes an ideal tee gift for corporate, charity and club outings. Players Towels are sold on line at and at leading pro-shops and resorts around the world.

Media Contact:
On Course Strategies

Company Contact:
Patrick Le Vine
Wear It Incorporated
515 E. Carefree Hwy. #1278
Phoenix, AZ 85085
(623) 742-0111