Golf News for Friday, January 11, 2013 | Instruction

ANNIKA Academy plans to exhibit at 2013 PGA Merchandise Show

ORLANDO, Fla. -- The ANNIKA Academy - Hall-of-Fame golfer Annika Sorenstam's boutique golf instruction and fitness school - will exhibit at the 2013 PGA Merchandise Show, January 24-26, in Booth #1492.

Founded in 2007 as a platform to share her passion for golf and fitness, the ANNIKA Academy is located at Orlando's Reunion Resort. Tailored to suit a variety of skill levels and budgets, all programs feature intimate guest-to-instructor ratios and impart the winning approach that made Annika a legend. Moreover, Annika is personally involved at the Academy and participates in several experiences, adding to an atmosphere of authenticity that is unmatched in the marketplace.

To promote even greater flexibility, programs can be scheduled either at the Academy's Reunion Resort home or taken on the road to another golf facility.

Academy team members will also present at the Show's new "FIT to W.I.N." section on Thursday, January 24 at 11:30 a.m. "The Bridge between the Instructor and Trainer" will cover how to maximize potential for beginners, pros and everyone in between. Kai Fusser, M.S., Director of Fitness at the ANNIKA Academy and Charlotta Sorenstam, LPGA Tour winner and Director of Golf Operations at the ANNIKA Academy, will lead the discussion and highlight the Academy's distinctive emphasis on fitness and nutrition.

"We're excited to participate in the 2013 PGA Show," says John Goodman, Director of Sales and Marketing at the ANNIKA Academy. "Visit our booth or come see Kai and Charlotta's presentation to learn how we can help your members play their best golf this year and beyond."

Furthermore, Annika will join PGA of America and industry leaders to present the Show's keynote address. She will formally open the three-day forum at 10 a.m. on Thursday, January 24 with her unique insights on the future of golf and current growth-of-the-game initiatives.

For more information about the Academy, visit, or contact / 888.266.4522.

For additional 2013 PGA Merchandise Show information:

About the ANNIKA Academy
The ANNIKA Academy is a state-of-the-art, "boutique" golf school at Reunion Resort, near Orlando, Florida. It opened in 2007 as a way to share Annika's passion for golf and fitness, along with her personal team of coaches. Their simple techniques allow players of any age, gender or skill level reach their potential by transferring more energy and power from the gym to the course. The Academy is a Certified Callaway Performance Center with two spacious hitting booths that offer custom club fitting and video swing analysis. Complete with a modern fitness facility, conference room, and full-service locker rooms, the Academy provides individualized golf instruction, personalized fitness and nutrition programs, and custom corporate packages. Guests can play with Annika or learn the proven winning approach from the coaches who guided her legendary career.

Shane Sharp
Buffalo Communications
704.519.8381 (cell)

Stephen Reynolds
Buffalo Communications