Golf News for Monday, January 7, 2013 | Business

Akira Golf prepares to expand into Malaysia and Pacific region

Akira Golf, a division of Akira Limited - the Japanese multinational corporation and conglomerate, is set to make its presence felt a lot more in Malaysia and the rest of Southeast Asia. A golf brand with a full line of products, ranging from golf equipment to apparel, Akira's product line comprises the ADR Premium - a high-end model, the ADR - the mid-segment model and the TM or Tour Model for tournament and low handicap players.

On a recent visit to Kuala Lumpur, Akira Products President Naoki Kuriyama said they were encouraged by the potential for expansion in both Malaysia and the region as a whole and added that they looked forward to growing their brand here even further.

"We have been monitoring our progress here and in Southeast Asia generally," said Naoki, "and we have now decided to expand our position here in alliance with MST GOLF, who have been outstanding."

Akira is also gearing themselves to strengthening their support for custom-fitting by making available an Akira Prototype that is presently being used at Akira workshops throughout Japan. Also available from the Japan Company is the Akira Vintage; a super premium model and Akira AR package sets for high handicappers and beginners.

MST GOLF being Akira Golf's key partner in SEA is buoyant about Akira's stated decision to enhance their position in the region.

Chief Executive Officer, Ng Yap, said: "Akira is a very serious golf brand, focused on technically innovative product development, which attracted us to the brand in the first place.

"We are working diligently to establish the Akira brand and products here in the region, especially the Akira Tour Wedge and Akira Vintage, a line which driver features a 24k gold ion plated shaft."

MST GOLF is the exclusive distributor for Akira Golf in Malaysia and Southeast Asia, and has been since 2010. Yap noted that a few more models were introduced to the range over the past 12 months and said there were a few more in the pipeline.

MST Golf Sdn Bhd is the largest retail chain and service provider to the golf industry in South East Asia with 53 stores across 4 markets; Malaysia, Singapore, Thailand & Vietnam, The company tagline is "Everything Golf" covering all aspects of the game; Retail, Wholesale, Academies, Events Management, Corporate Merchandising, Custom Fitting, Golf Vacations and loyalty card program with over 40,000 active members.

Please visit our websites to better understand the extent of our business operations.

Alan Lee
Marketing Communications
+603 5566 8866