Golf News for Monday, January 7, 2013 | Products

adidas Golf announces debut of adizero golf footwear collection

CARLSBAD, Calif. -- adidas Golf, an industry leader in innovative, technologically advanced high-performance footwear, has announced the release of the new adizero golf footwear collection. Revolutionizing the fit, feel and shape of adidas Golf footwear, the new adizero line has been specially built on the principle that you start with zero and add only what is essential to perform, and deliver everything a golfer needs to finish strong when it's needed the most.

"I'm always looking to add comfort and lightweight elements to my game, rounds on the course get long and it's vital to have footwear that helps you perform," says 8-time PGA Tour and 18 European Tour champion, Sergio Garcia, "the adizero golf shoe gives me the tools to stay light on my feet and feel closer to the ground through each step and swing."

Available in four colorways beginning January 24, 2013, with the lightest model weighing in at only 10.6 ounces, the adizero Tour is 38% lighter than the TOUR360 ATV and touts adidas Golf's thinnest outsole ever at 1.2mm. It's specially-designed with ultra-light materials to deliver tour-proven performance without sacrificing stability. The key is a new anatomical last and revolutionary SPRINTFRAME™ outsole that significantly reduces shoe weight while maintaining comfort and returning energy to each stride. The SPRINTWEB™ internal TPU layer provides unrivaled upper support during lateral movements, and a new microfiber leather SPRINTSKIN™ ensures a consistent fit with no water uptake and long lasting durability.

"adidas has set a company-wide mission to be radically light in every athletic category, and we are excited to announce we have delivered on that mission to the sport of golf, " said Bill Price, Vice President of adidas Golf Footwear. "By using only what was absolutely essential in adizero, we are able to give golfers superior fit, super-lightweight comfort, and natural stability that results in less fatigue and more energy savings at the end of each round."

Available in four colorways: RUNNING WHITE / BLACK / VIVID YELLOW, BLACK / WHITE / BLACK, RUNNING WHITE / BLACK / DK. SILVER MET., LIGHT GREY / RUNNING WHITE / GRAPHITE carrying a MSRP of $180 USD.

For women, adidas Golf is releasing an adizero Tour model with a 6-cleat outsole at only 9.2 ounces, claiming the title as the lightest cleated women's tour shoe we've ever created. Utilizing the revolutionary weight-saving technologies from the men's adizero, the women's version incorporates a sleek, sporty and feminine design that overall, helps reduce fatigue down the stretch.

Offered in three colorways: BLACK / DK. SILVER METALLIC / PASSIONFRUIT, RUNNING WHITE / RUNNING WHITE / PASSIONFRUIT, and METALLIC SILVER / RUNNING WHITE / COAL with a MSRP: $120

Also available is adizero Sport, an ultra-responsive golf shoe built on the famed adidas SUPERNOVA running last for super lightweight comfort and a sneaker-like feel. Made of superlight, breathable mesh and microfiber leather construction, adizero Sport is the lightest of the men's adizero models at 9.5 ounces, and provides optimal performance on the course with a 6-spike SPRINTFRAME™ outsole. Complementing the men's collection is the women's adizero Sport weighing-in at 7.8 ounces featuring a spikeless outsole and a mesh upper construction for ultimate comfort round after round.

The men's adizero Sport is offered in three colorways: RUNNING WHITE / BLACK / VIVID YELLOW, BLACK / DARK SILVER METALLIC / VIVID YELLOW, and LEAD / DARK SILVER METALLIC / SLIME with a MSRP of $120. Rounding out the men's line with bright, bold colors for women including: RUNNING WHITE/MET. SILVER/PUNCH, BLACK/RUNNING WHITE/PASSIONFRUIT, and LIGHT GREY/RUNNING WHITE/MARINE at with a MSRP of $100.

About adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over € 13.3 billion in 2011.

About Taylormade-adidas
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Ashworth and Adams Golf brands. TaylorMade-adidas Golf Company posted 2011 sales of over € 1.0 billion.

Media Contacts:
Dave Cordero
Manager, Public Relations
TaylorMade Golf
(760) 918-6367
dave.cordero@tmag.com

Heather Spears
Manager, Public Relations
Ashworth & adidas Golf
(760) 476-8073
heather.spears@tmag.com