Golf News for Friday, January 4, 2013 | Equipment

SCOR Golf announces plans to exhibit at 2013 PGA Merchandise Show

SCOR Golf, a division of Eidolon Brands, announced that it will exhibit its revolutionary SCOR416i™ line of scoring clubs in booth #1173, located on the main center aisle, at the 2013 PGA Merchandise Show January 24-26 in Orlando, Fla. SCOR™ Golf will also be participating at the PGA Show Outdoor Demo Day on Wednesday, January 23rd at the Orange County National Golf Center at Tee #4.

"We are excited to be exhibiting for the second time at the PGA Merchandise Show and to build on the momentum we have generated for our innovation in the short end of golfers' sets," said Terry Koehler, President of SCOR™ Golf. "The PGA Show is an important venue for us to showcase our product line and we look forward to meeting with existing and new customers."

"By participating at the Demo Day, attendees will be able to experience a package of technologies that can help golfers of all skill levels improve their performance with their wedge and short irons. We have received consistent feedback that SCOR4161 is having the same impact on the short end of the iron set as hybrids have had on the long end," added Koehler. "It's not often that a revolution comes along in this industry, but the reception by golfers and golf professionals, teachers and clubfitters, indicates that SCOR4161 is just such a product."

"At SCOR Golf, we've taken a completely different approach to the scoring clubs, wedges and short irons over 40 degrees of loft," explained Koehler. "In the modern power game, golfers are held back by wedge designs that have not significantly changed in over 50 years: short irons that are made to look and work like 6-irons. SCOR4161's package of innovative technologies allow every golfer to put together just the right set of precision scoring clubs that will deliver improved distance control and better accuracy while offering optimum forgiveness. In addition, SCOR4161 delivers better spin with the new groove geometry and extraordinary feel. We know that golfers will reap the benefits through lower scores."

"We are pleased to welcome SCOR to the PGA Merchandise Show," said PGA Golf Exhibitions Senior Vice President Ed Several. "Our industry's 60th annual marketplace offers a diverse representation of fresh new faces among industry veterans and market leaders. Attending PGA Professionals and industry leaders will be able to test SCOR's newest products, learn new merchandising techniques and network with company executives."

About SCOR™ Golf
SCOR™4161 is the flagship product of SCOR™ Golf, a new division of Eidolon Brands. The product line erases the dividing line between short irons and wedges, and represents the most comprehensive package of scoring technology in the industry, combining forgiveness, game improvement performance and unmatched precision into the scoring end of the set for golfers of all abilities. The innovative SGC3 progressive weighting design features seven distinct head designs across twenty-one precision lofts from 41-61 degrees to optimize trajectory, spin and distance control for each scoring club. SCOR™4161 also features patented V-SOLE technology, proprietary GENIUS shafts co-engineered with KBS® and UST Mamiya®, and the company's own SCOR grips. All heads are Tru-Form-Forged™ from 8620 carbon steel to combine the precision of casting with the feel of forging. Each set of SCOR™4161 scoring clubs is custom built to fit each individual golfer by using the proprietary "SCORFit" fitting process that determines the exact specifications necessary to optimize a golfer's performance in the scoring zone. More information on SCOR™ Golf and SCOR™4161 can be found at www.scorgolf.com or at 877-726-7670.

About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world's most influential golf trade show and the global summit for the business of golf. In January 2013, the PGA Merchandise Show will once again welcome more than 40,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game. Nearly 1,000 golf companies and brands, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2013 golf season. For more information, visit www.pgashow.com.

The PGA Merchandise Show and PGA Expo are organized in partnership with The PGA of America.

PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com