Golf News for Thursday, January 3, 2013 | Equipment

Callaway Golf Company to exhibit at 60th PGA Merchandise Show

NORWALK, Conn. -- Callaway Golf Company will showcase the company's latest cutting-edge golf equipment at the 60th PGA Merchandise Show, January 24-26, 2013, in Orlando, Fla. Callaway Golf Company, a PGA of America Platinum Sponsor, will return for the 30th consecutive year to the global industry's annual gathering to provide some 40,000 attending PGA Professionals, retailers and industry leaders with exclusive product previews, demonstrations and fresh merchandising strategies during the PGA Merchandise Show and at the 11th Annual PGA Show Outdoor Demo Day, Jan. 23, 2013.

"At Callaway, we are enthusiastic to showcase the performance of our bold, new 2013 product line at the 60th Annual PGA Merchandise Show," said Glenn Hickey, Vice President, Americas Sales, Callaway Golf Company. "And beyond championing new products like the X Hot line-up, the annual show is an important time for us to share ideas for the year ahead and strengthen connections with our key customers and fellow attendees."

During the 11th Annual PGA Show Outdoor Demo Day on Wednesday, Jan. 23, at Orange County National Golf Center & Lodge in Orlando, Callaway Golf will showcase its expansive 2013 equipment lineup, including its RAZR Fit Xtreme Driver and the Company's line of X Hot Woods and Irons, offering PGA Professionals and retailers an opportunity to experience Callaway's latest technological advances in club design. The latest putter innovations from Odyssey, the #1 Putter in Golf®, will also be on hand.

From Thursday, Jan. 24 through Saturday, Jan. 26, Callaway Golf will exhibit its full line of golf equipment within an anchor exhibit of the PGA Show Equipment Hall of the Orange County Convention Center. Products from both Callaway and Odyssey will be available for hands-on testing within hitting bays and a satellite exhibit space within PGA Show Indoor Demo Days. Also, company executives will meet with golf industry leaders to grow partnerships and discuss customer needs worldwide.

Callaway Golf will host a secondary booth at the PGA Merchandise Show in the Apparel Hall to display its latest apparel offerings.

"We welcome Callaway Golf to the 60th PGA Merchandise and their 30th consecutive appearance at our industry's global business gathering," said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. "PGA members and attending industry professionals will benefit from their exciting exhibit and demonstrations at the PGA Show Outdoor Demo Day and on the PGA Show floor, where attendees can experience first-hand their latest offerings while networking with top company executives."

About the 60th PGA Merchandise Show
The 60th PGA Merchandise Show, held January 24-26, 2013, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world's largest professional golf testing event, will be held on Wednesday, Jan. 23, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2013 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. - 6:00 p.m. on Jan. 24-25; and 8:30 a.m. - 3:00 p.m. on Jan. 26. For more information, visit www.pgashow.com.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.

Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Callaway Golf: Scott Goryl, (760) 804-4080, scott.goryl@callawaygolf.com