Golf News for Wednesday, January 2, 2013 | Technology

NewSpin Golf nominated for ING Industry Honors product award

NORTH BARRINGTON, Ill. -- NewSpin Golf - maker of the award-winning SwingSmart golf swing analyzer - announces it has been nominated for an International Network of Golf (ING) Industry Honors award in the "Product Ingenuity-Emerging Companies" category.

Recognized by the organization for its ability to improve on course performance for players of all skill levels, SwingSmart features a small (less than 1 oz.) Bluetooth-enabled sensor module that clips to a golf-club shaft. The unique device ($249.99) wirelessly communicates with a free app for iPads, iPhones or iPods, presenting detailed, easy-to-interpret analytics on:

• Key Stats - Tempo, swing speed, face angle, angle of attack; info on each and optimization tips provided within the app by world-renowned instructor Peter Kostis

• Path and Plane - "3-D Swing-View" shows 360-degrees of a player's swing motion, highlighting the exact route of the club head from any angle

• Putting Results - More than just a full-swing tool, the system provides info on a player's putting stroke to help them reduce scores on the green

• Personal Best - Data from a golfer's best swings can be saved and used as points of reference

"SwingSmart is the clear leader in digital swing analysis and we're very proud that ING has nominated us in this highly competitive category," says Angelo Papadourakis, CEO of NewSpin Golf. "By providing users with instant access to information that's directly applicable to their own unique swings, players experience quick and lasting performance improvement."

The ING Industry Honors program recognizes outstanding achievement in the golf business. Winners in 12 categories will be decided by ING members and announced at the Industry Honors Presentation Press Conference taking place at 12:30pm on January 25 in Room 309 at the PGA Merchandise Show.

Developed by a team of expert software designers, the SwingSmart app is extremely user friendly, fun and effective. The tracked stats and "3-D Swing View" provide a real-time snapshot of how the club is being manipulated through impact, so players can adjust where necessary and learn what's successful for their individual games. An effective practice tool for the off-season, SwingSmart features a special training mode that provides the key stats necessary to help players learn the proper swing motion, without the pressure of hitting a ball.

Designed and assembled in the USA, SwingSmart's portable sensor module comes with a personal carrying case and rechargeable battery that lasts more than four hours. Widely recognized by PGA Professionals as a way to augment lessons, the app is available for free download via the iTunes store and will soon be offered on the Android Marketplace.

GOLF Magazine recently named SwingSmart the "Best App for Instant Feedback," praising among other things the involvement of Kostis - one of "America's 50 Greatest Teachers" according to Golf Digest - for his contributions toward making SwingSmart an invaluable learning device.

More information:, @SwingSmart,

About The International Network of Golf
The International Network of Golf is a non-profit, media-based networking organization whose mission since 1990 has been to enhance and promote communication and education in golf. Membership is open to anyone in the golf industry, related industries and media. ING exists to bring golf media together with representatives from all walks of the industry to discuss issues, exchange information and improve communication.

About NewSpin Golf
Based outside Chicago, NewSpin Golf is dedicated to revolutionizing golf training for both casual and committed players. Following a chance encounter with a PGA Tour star struggling with his golf swing in 2006, company President and CEO Angelo Papadourakis, an avid golfer, set about designing an easy-to-use and affordable system to help all golfers easily and accurately identify and correct problems in their own games.

Bill Feidler
Buffalo Communications