Golf News for Tuesday, December 18, 2012 | Courses

Kingsbarns Golf Links in Scotland earns Golf Tourism Scotland award

Kingsbarns Golf Links is looking forward to the New Year after finishing 2012 as it started: by winning a prestigious award.

A successful season for the East Neuk of Fife links was completed in style when it was named the Course of the Year at the renowned Golf Tourism Scotland awards for the second year in succession. It was the fifth time Kingsbarns has won the award in only its twelfth year of operation.

The award follows on from Kingsbarns being ranked the Number One Modern Course (built after 1960) in Great Britain and Ireland by the respected American magazine Golf Week for the third consecutive time at the start of the season.

The welcome recognition was achieved at the same time as Kingsbarns continued to perform well despite the challenging economic situation. More than 25,000 rounds were played at the modern links between March and November and the course continues to receive excellent feedback from golfers for its emphasis on delivering outstanding customer service.

Three innovative new programmes were implemented as part of Kingsbarns' customer service strategy in the 2012 season. A "Cheerio Concierge" was introduced to assist golfers when they complete the round to ensure they benefit from the services and facilities on offer in the clubhouse. A new improved caddie programme was introduced by the Caddie Master Sean Wiseman. Kingsbarns is supporting the caddie experience fully by guaranteeing that if the customer does not believe his caddie to have enhanced his round on the Links, he will receive a full refund. Finally, golfers can warm up from grass tees giving them the true links feel (except on bad weather days).

Alan Hogg, Chief Executive of Kingsbarns, said: "This has been my first full year in charge at Kingsbarns and I believe we have made great progress in a short period of time. It is gratifying to receive two such prestigious awards and is welcome recognition for the hard work and dedication shown by the team here toward delivering an outstanding experience for golfers.

"We place a great deal of emphasis on maintaining a high standard of customer service and the new programmes we implemented this season are very much in line with our aim of encouraging golfers to tell their friends about the experience they enjoy here and to keep coming back themselves. We will be working hard over the winter to prepare for 2013. We want to ensure that we continue to improve the experience for golfers at Kingsbarns and to exceed their expectations."

Kingsbarns carried on with its work for charity this year with around 40 different worthy causes benefiting from its support. The highlight was a special golf day in September hosted by former Ryder Cup Captain Colin Montgomerie which raised around £40,000 for the Elizabeth Montgomerie Foundation. The Foundation, named after his mother who died from cancer, is currently working to raise £4 million for two new Maggie's Cancer Caring Centres in Scotland.

Bookings are now being taken for 2013. The green fee prices remain frozen at £175.00 from 23 March through 30 April 2013 and at £195.00 from 1 May - November 2013. To book a tee time please contact + 44 (0) 1334 460860 or info@kingsbarns.com.

For more information please visit www.kingsbarns.com.

For media and trade enquiries please contact:
Helena Woodcock
Golf Communications International
Tel: +44 7534 71 61 63
helena@golfcomms.com

Kingsbarns Golf Links
Located just seven miles south-east of the Home of Golf at St Andrews Kingsbarns is a must-play seaside links course which regularly features in top 100 golf courses rankings in the world. Designed by Kyle Phillips, the golf course opened in 2000 and is set on land which gently slopes down towards the coastline, so nearly every hole boasts spectacular views of the sea. At 7,181 yards from the championship tees, Kingsbarns is a formidable enough test to be included in the Alfred Dunhill Links Championship rota each autumn alongside the Old Course at St Andrews and Carnoustie Golf Links. Kingsbarns prides itself in excellent customer service and great accessibility for tee times. Visitors are treated as members for the day and enjoy assistance from the moment they step out of their car until they leave.

For more information please visit www.kingsbarns.com or call +44 (0)1334 460860. Follow the latest happenings on and off the course at Kingsbarns on Facebook and Twitter.

Golf Communications International
Golf Communications International (www.golfcomms.com) is run by golf PR and marketing specialist Helena Woodcock and provides a full suite of media handling, marketing and event organisation services to resorts, courses, hotels and other businesses involved in the golf industry.

Golf Communications International offers clients four main services. It can assist with all media activity from organising press trips to placing magazine features or attracting broadcast coverage. It can assist with preparing marketing materials from publications and brochures to display stands and copywriting. Clients can also receive support in the area of social media, in working with tour operators to create packages for their venue and in official representation at trade shows and exhibitions.



 
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