Golf News for Tuesday, December 18, 2012 | Equipment

Adams Golf introduces SUPER LS Driver, Fairway Woods and Hybrids

PLANO, Texas -- Adams Golf, the maker of the #1 Hybrids on the PGA Tour, introduced the SUPER LS line of products. The line features the SUPER LS Driver, Fairway Woods and Hybrids. The SUPER LS products are designed using VST and multi-material construction to provide golfers with maximum performance.

"The SUPER LS product lineup is packed with a lot of technology," said Tim Reed, VP of R&D of Adams Golf. "The goal of the SUPER LS line was to provide golfers with clubs that give them exceptional performance in every category."

The SUPER LS Driver will have VST for the first time in a driver with a slot in the sole in order to make the performance more consistent. The SUPER LS Hybrids and Fairway Woods feature refined crown and sole slots and multi-material construction combining a titanium face and crown with a stainless steel sole.

The SUPER LS line will also feature a matte white crown, which makes the apparent size of the clubhead larger for added confidence at address. The crown combined with a contrasting PVD face makes the clubs easy to align.

IDEA SUPER LS HYBRIDS
"The SUPER LS Hybrid is our best hybrid to date," said Tim Reed, VP of R&D for Adams Golf. "Exceptional performance was the goal, and the advancements in VST combined with the multi-material construction, have been able to produce that with this hybrid. This hybrid will more than replace the hybrids currently in the bag; it will have golfers questioning if they need a fairway wood."

The new sole slot in the SUPER LS Hybrid gives it an extremely hot face for higher ball speeds. The new crown slot improves deflection across the entire clubface to increase launch angle without creating additional spin. This generally creates more carry distance and makes it easier to hit greens from further away than every before.

The multi-material design of the SUPER LS Hybrid creates an exceptionally low CG for greater all-around performance. The titanium face and crown, combined with the stainless steel sole, and the VST incorporated in both the crown and sole creates the hottest Adams Hybrid ever. From the maker of the #1 Hybrids on the PGA Tour, that is definitely saying something.

SPEEDLINE SUPER LS FAIRWAY WOODS
"The SUPER LS Fairway Wood has all of the bells and whistles," said Tim Reed, VP of R&D for Adams Golf. "The titanium and steel construction combined with the refined VST creates an incredibly hot fairway wood. Adding adjustability allows this fairway wood to be tuned for each individual golfer for maximum performance."

The SUPER LS Fairway Woods have a new sole slot featuring Cut-Thru technology and a refined crown slot, and the titanium face and crown combined with a stainless steel sole creates an exceptionally low center of gravity for greater all-around performance. The multi-material design of the SUPER LS Fairway produces a high performance fairway wood that will make golfers question having that driver in the bag.

In addition to its exceptional performance, the SUPER LS Fairway Wood features Adams' Fast Fit technology, which allows for extensive customization. Golfers will be able change loft/face angle, length and swing weight for maximum performance.

SPEEDLINE SUPER LS DRIVER
"The SUPER LS Driver's combination of adjustability and performance makes the first shot off the tee the last thing the golfer needs to worry about," said Justin Honea, Director of Product Development for Adams Golf. "With the newly added VST (Velocity Slot Technology), we have created a high performance driver with an extremely large sweet spot for maximum distance."

The SUPER LS Driver is the first generation that features VST. The slot in the sole of the club is deeper in the heel and toe to increase the sweet spot across the face. This expansion of the sweet spot provides golfers with consistently higher ball speeds for consistently longer drives.

The SUPER LS Driver features Adams' Fast Fit fitting system, which allows for extensive adjustability. Golfers will have the ability to adjust face angle, length and swing weight to fine tune the SUPER LS Driver to provide maximum performance for their individual game.

Models, Pricing and Availability
The SUPER LS line of clubs will be available in late January. The Idea SUPER LS Hybrid will feature the Mitsubishi Rayon Kuro Kage shaft, and will be offered with an MSRP of $349.99.

Available Models and lofts are as follows:
Idea SUPER LS Hybrid: 15°, 17°, 19°, 22°, 25° and 28° in right-handed
17°, 19°, 22° and 25° in left-handed

The Idea SUPER LS Fairway Wood will feature the Mitsubishi Rayon Kuro Kage shaft, and will be offered with an MSRP of $349.99.

Available Models and lofts are as follows:
Idea SUPER LS Fairway Wood: 13°, 15° and 18° in right-handed
15° and 18° in left-handed

The Speedline SUPER LS Driver will feature the Mitsubishi Rayon Kuro Kage shaft. The suggested retail price (MSRP) for the Speedline SUPER LS driver is $449.99.

Available lofts are as follows:
Speedline SUPER LS Driver: 8.5°, 9.5° and 10.5° in right-handed
9.5° and 10.5° for left-handed

Adams Golf, the maker of the #1 Hybrids on the PGA Tour, offers a complete lineup of innovative, easy-to-hit products for golfers of all skill levels. For more information, please visit www.adamsgolf.com or shop.adamsgolf.com.

Contact:
Krista Stamp - 972-673-9111 - stampk@adamsgolf.com
Adams Golf | 2801 E. Plano Parkway Plano, TX 75074 | 972-673-9000 or 800-622-0609 | www.adamsgolf.com