Golf News for Wednesday, December 12, 2012 | Instruction

Golf Town announces new eight- and 12 winter session programs

MARKHAM, Ontario, Canada -- If you like to play golf, chances are you'd like to improve. And there's no better time to do so than the off-season, when the weather turns golfers to indoor learning rather than outdoor play.

"Any time you can get a student into a controlled environment, where they can focus on technique, good things usually happen," explains Andre Cuerrier, the Director of Academies and Services at Golf Town. "People generally have more things going on in the summertime and are typically wishing they were on the golf course, as opposed to sweating it out on the range. When players book lessons in the winter, we find they have better concentration and get a lot more out of every lesson.

"It's not only more efficient time spent; it's more productive, since they don't go back on the course the next day and fall back into the same old bad habits," explains Cuerrier, whose team of 40+ PGA of Canada professionals collectively administer an estimated 40,000 lessons annually from coast to coast at Golf Town. "A series of winter lessons generally means the next time the student swings a golf club is their very next lesson. In other words, you get used to repeating the new and improved swing; not the faulty old one. And that usually translates into better scores and a more enjoyable experience on the golf course by the time next season rolls around. I've seen plenty of those examples first hand."

The educational process has become increasingly refined in recent years, thanks to sophisticated new computer-swing and ball-flight analysis software and hardware at Golf Town. The technology enables instructors and club fitters to capture a vast array of swing data. Golf Town's winter programs take advantage of that data to establish a benchmark of players' current abilities, running them through a series of tests during a 30 to 45-minute assessment in a golf simulator that evaluates a player's aptitude with short and medium putts, chipping, pitching, short and long irons and drivers. That produces a report card that highlights where the student should focus their energies. The technology also allows instructors to ensure that their students are optimally fit to their current or new golf clubs.

Golf Town offers eight- and 12 winter session programs ($224.99 and $349.99, respectively).

Find out more about Golf Town's many cost-effective lesson packages and coaching programs by visiting your local Golf Town or

About Golf Town
Founded in 1999, Golf Town has evolved from a single store in Scarborough, ON, into Canada's largest golf retailer. Averaging nearly 18,000 square feet, the chain features 55 superstores from coast to coast, as well as 7 in the United States. Each location boasts the industry's widest selection and best pricing of golf equipment, apparel and accessories, including all the major name brand products. A hub for the Canadian golf community, Golf Town serves as a sanctuary for players of all ages and abilities to try, buy, learn about and improve their games. A leading employer of PGA of Canada professionals, Golf Town offers in-store lessons tailored to each customer's needs via The Academy at Golf Town, and also provides custom fitting via its cutting-edge Swing Lab technology. Golf Town was acquired by OMERS Private Equity ("OPE"), the private equity arm of the OMERS Worldwide group of companies, in September 2007. For more information about OPE, please visit

For more information contact:
Adam Lynn, Sr. Events, PR and Sponsorship Specialist
Golf Town
(905) 479-0343, Ext. 800245, © (416) 909-1858
Golf Town on Twitter: @golftown
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