Golf News for Monday, November 6, 2006 | Business

Sandestin Resort in Fla. using new Legendary Marketing product

LECANTO, Fla. -- Andrew Wood, President, Legendary Marketing, the world's leader in golf marketing, announces the launch of Legendary Marketing's new Golf Marketing Commander product for Sandestin Golf and Beach Resort, Destin, FL, home of The Boeing Championship at Sandestin, an official PGA TOUR Champions Tour Event. Its new Golf Marketing Commander web site is

Golf Marketing Commander puts users in charge of all facets of command and control over every aspect of their golf operation's sales, marketing, communications, reporting and Customer Relationship Management (CRM). It has met with tremendous success for Legendary Marketing, based in Lecanto, Florida, since its introduction at the PGA Merchandise Show last January.

"I'm excited about the opportunities that Legendary Marketing and its systems bring to the table. We anticipate positive results on our golf package revenues as a result of this new direction," says Craig Falanga, Director, Resort Activities, Sales and Marketing at Sandestin. Legendary's Wood adds, "I am thrilled to have Sandestin onboard using Golf Marketing Commander."

Golf Marketing Commander provides an exact ROI on every individual promotion, and with its arsenal of tools, it significantly improves the effectiveness of lead generation and customer communication as it maximizes revenue. It even trains staff how to sell and be responsive to prospective membership and outing request inquiries among other benefits.

With Golf Marketing Commander, golf facilities can track prospect inquiries, seamlessly route qualified leads to the appropriate department at a golf facility and automatically produce detailed reports from every ad campaign, E-blast, direct mail or promotion among other features.

For more information on Legendary Marketing's Golf Marketing Commander, visit or call 800-351-2711.

Legendary Marketing is the world's leader in golf marketing, the only totally integrated and results-based marketer delivering players and profits to its clients. Through telemarketing, direct mail, print ads and E-mail blasts, as well as segmented data base mining utilizing the Legendary Golf Marketing Commander. Legendary marketing delivers increased profits through sales training and "Legendary" follow up and guaranteed results.

Media Contact:
Matthew Fiorenza