Golf News for Thursday, November 29, 2012 | Equipment

Nike Golf creates high speed cavity back Nike VR_S Covert irons

BEAVERTON, Ore. -- Building off successful innovation from the original VR_S franchise, Nike Golf creates a High Speed Cavity Back iron designed to maximize distance, control, and forgiveness.

The Nike VR_S Covert irons combine a sleek look with high performance technologies. Proprietary technology platforms include a High Speed Cavity Back and a NexCOR face.

The High Speed Cavity Back in the VR_S Covert irons allows athletes more distance and control with every shot. By incorporating this new hidden technology into its fastest lineup yet, Nike Golf engineers have been able to move the weight of the club to the corners, raising Moment of Inertia (MOI) to increase forgiveness and add even more distance to off-center shots.

The cavity back technology is hidden "covertly" giving the iron a sleeker look at address with the performance advantages of a highly forgiving distance iron. The VR_S Covert irons are Nike's most versatile irons to date and will appeal to a very wide range of players.

A new variable added to the VR_S Covert irons to maximum distance is the incredibly thin 1.6mm sole thickness designed to heat up the face.

"Distance, control, and consistency are the keys to successful golf shots," said Nike Golf Director of Club Creation, Tom Stites. "We combined a High Speed Cavity Back, NexCOR technology, and a dual bevel sole to maximize distance for every club in the bag. Golfers will notice positive improvements not only on crisp shots, but on off-center shots as well."

The NexCOR face is designed to deliver faster ball speed and longer shots from a wider area of the face. NexCOR creates more speed at impact by employing variable face thickness that focuses on increasing the sweet spot not only in the center of the face, but also to the lower portion and towards the toe where most golfers are likely to make impact.

For the VR_S Covert irons, engineers have created a dual bevel sole, which allows the club to sit low to the golf ball and prevent digging. The sole makes a clean cut through the grass making interaction with the turf less disturbing to the golf shot.

The Nike VR_S Covert irons are part of the VR_S Covert family that includes the iconic Nike Cavity Back drivers, fairway woods, and hybrids -all available in golf stores throughout North America and Europe on February 8, 2013 and in the rest of the world starting on February 15, 2013.

Key Technologies:
* High Speed Cavity Back
* NexCOR - The New Face of Speed

Nike VR_S Covert Irons
Availability: February 8, 2013

Specifications:
4-AW, True Temper Dynalite 90: S/R (RH/LH);
4-AW, Nike Kuro Kage Black 70: S, R, A (RH/LH)
Street Price: $699.99 Steel/$799.99 Graphite

Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf's public relations representative in respective countries for information.

Contacts:
Beth Gast - Nike Golf
503.532.8852
beth.gast@nike.com

Gretchen Wilhelm - Nike Golf
503.532.6236
gretchen.wilhelm@nike.com