Golf News for Thursday, November 29, 2012 | Business

Graphite Design Inc. and Pro's Choice Golf Shafts, Inc. sign deal

SAN DIEGO -- Pro's Choice Golf Shafts, Inc. announced that Graphite Design Inc. has granted them exclusive distribution rights to the U.S., Canada and Europe. Graphite Design Inc. made the decision to restructure the company for more efficiency and recognized the need to make adjustments by closing the U.S. subsidiary, Graphite Design International (GDI) effective November 30, 2012.

Pro's Choice Golf Shafts is located in San Diego, California and it will maintain the same distribution warehouse in San Diego that was used by Graphite Design International. Wayne Ageno, the current chief financial officer for GDI is the president and owner of the new company. Bill McPherson, the current director of sales for GDI, will be responsible for aftermarket sales and will assist Graphite Design Inc. with OEM sales support. Erik Boysen, the current tour promotions and marketing manager for GDI, will be in charge of tour support for the company. Karen Ageno, the current VP of accounting for GDI will be the new CFO in charge of administration. Pro's Choice Golf Shafts will begin taking orders as of December 1, 2012.

"We would like to thank the current GDI customers for their patience during this transition period," said Wayne Ageno, President, Pro's Choice Golf Shafts. "We would also like to assure them that the tour-proven, premium Graphite Design shafts will still be available in this market. We look forward to supporting our customers as we move forward into 2013 and beyond."

Pro's Choice Golf Shafts will continue to distribute all current Graphite Design shafts including the G-Series, Tour AD BB, Tour AD DI and Tour AD DJ shafts. The company will exhibit at the PGA Merchandise Show January 24 through January 26 at the Orange County Convention Center in Orlando, FL. The company will also be participating in the Demo Day on Wednesday, January 23 at Orange County National Golf Center and Lodge.

Pro's Choice will display its complete line of products at the Equipment Test Center in Hitting Bay #3 in the Orange County Convention Center and on the driving range at the demo day. Attendees at both events can test the latest tour-proven Graphite Design shafts.

The company will maintain the current web site with a new web address beginning in December, www.proschoicegolfshafts.com. There will also be a redirect for the www.gdintl.com address.

For more information about Pro's Choice Golf Shafts, please contact Bill McPherson at b.mcpherson@proschoicegolfshafts.com or at 619-454-6283 or Erik Boysen at e.boysen@proschoicegolfshafts.com or at 760-519-2362.