Golf News for Wednesday, November 21, 2012 | Business

Edwin Watts Golf debuts TaylorMade Fitting Center at Fort Lauderdale location

FORT WALTON BEACH, Fla. -- Edwin Watts Golf Shops, LLC, (EWGS) one of the world's largest specialty golf retailers, announced that a TaylorMade Fitting Center is now open at the Fort Lauderdale store, located at 5600 N. Federal Highway, Ft. Lauderdale.

Equipped with advanced launch monitor and ball flight technology, the TaylorMade Fitting Center will complement the golf club fitting technology currently available at the Fort Lauderdale location, further supporting Edwin Watts Golf's commitment to custom fitting and matching golfers with the proper equipment that will improve their performance.

Edwin Watts Golf store associates, "The Watts Guys," are all certified TaylorMade clubfitters and will utilize the Company's in-store launch monitors and swing analysis software to conduct custom fitting sessions, while matching golfers of all abilities with equipment that will help improve their game. Store associates will be available to educate consumers on the importance of custom fitting, and reinforce the benefits of playing with properly fit clubs, whether you are an elite player or a newcomer to the game.

Edwin Watts Golf store associates are custom fitting experts who understand the innovation behind every product and can accurately interpret launch monitor information, give recommendations and equip golfers with the equipment/adjustments they need to get the most performance from their game. Whether it's a quick fitting, a swing tune-up or an in-depth fitting analysis, "The Watts Guys" will help South Florida golfers get the most out of their equipment.

Edwin Watts Golf offers the freshest assortment of golf equipment, apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. The Company has a stable of more than 95 domestic retail locations and an overall golf retail operation that features a popular eCommerce Internet business at, along with the Company's direct catalog sales business.

For more information on Edwin Watts Golf visit

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 95+ domestic Retail Locations, eCommerce Internet site ( and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America's Golf Club.

Michele Cooper (
Ari Edelman (
Mastro Communications, Inc. @ 732-469-5700