Golf News for Tuesday, November 13, 2012 | Business

Golfsmith reports opening interactive store in Peoria, Arizona

PEORIA, Ariz. -- Golfsmith is celebrates the opening of their new Peoria store by giving away more than $10,000 in prizes and 1,500 free rounds of golf. The bigger, experiential store provides an unrivaled retail experience featuring more interactive, game enhancing technologies than other area golf stores.

The 21,000 square foot Golfsmith located at 7765 West Bell Road in the North Valley Power Center is double the size of the former Glendale location. The store is part of an aggressive growth strategy by the world's largest specialty golf retailer. Golfsmith opened 10 new locations in 2012, bucking an industry trend. Almost half of all golf stores in America closed in the last decade, according to the National Golf Foundation.

"Golfsmith is a golfer's paradise because we offer the ultimate interactive, retail experience. Our focus on custom-fitting sets us apart from other golf retailers and now we offer more of everything golfers need to enjoy the game," said Golfsmith International's President and CEO Sue Gove. "Golfsmith associates are experts in helping golfers find just the right gear to play their best."

What differentiates every Golfsmith store is the high-tech, interactive features. Golfers can try out the latest clubs inside one of the store's four high-tech fitting studios/golf simulators and the Phoenix-based club manufacturer PING is making history by opening its first custom fitting studio inside the new Peoria store. The store also features a huge indoor putting green to demo the latest putters. Golfsmith offers a wide selection of authentic apparel brands and fashion not found in a typical department store. The new location offers the latest models from Titleist, PING, Callaway, TaylorMade, Mizuno, MacGregor, and others while offering an expansive assortment of shoes, apparel and technology, like GPS units and rangefinders.

Golfsmith's Peoria Store Grand Opening celebration occured November 9, 10 and 11. When the store opened at 8:00 AM during the Grand Opening weekend, the first 300 people in line will received one of the following absolutely free - a $20 Golfsmith card, a free two-pack of golf balls or one of 1,500 rounds of golf at the Legacy Golf Course. Customers also registered all weekend long for a chance to win more than $10,000 in prizes such as the newest drivers, iron sets, bags, balls, apparel and golf gadgets. Winners were selected from a random drawing at the close of business on November 11.

Golfsmith has four Arizona locations, three in the Phoenix area and one in Tucson. Golfsmith offers a comprehensive online store at Customers can register on the site for special offers and updates on the grand opening by signing up for "E-mail Offers."

About Golfsmith International
Golfsmith International, based in Austin, TX, is the largest specialty golf retailer in the world operating Golfsmith stores in the U.S. and Golf Town stores in Canada and Boston. The business operates as an integrated, multi-channel retailer, offering customers the convenience of shopping through any of its 152 experiential retail locations or 24/7 shopping at its e-commerce sites - and Golfsmith International offers extensive product selection of premier branded golf equipment as well as its proprietary products, club-making components and pre-owned clubs.

Media Contacts:
Lynn Luczkowski, L2 Communications 860-313-1426 or
Aubrey Haznar, L2 Communications, 617-549-8792 or
Chris Miller, Golfsmith, 512-821-4131 or