Golf News for Friday, November 9, 2012 | Products

Slammin' Sam Beer now available at World Golf Village Resort, Florida

PINEHURST, N.C. -- Slammin' Sam Beer Company announces that the championship courses at World Golf Village Resort are the first Florida locations to join the rapidly growing list of premier facilities serving Slammin' Sam, a craft-brewed premium American lager inspired by the late Sam Snead, one of golf's greatest gentlemen and champions.

Created specifically to quench the pallets of discerning golfers and active lifestyle consumers, Slammin' Sam is now widely available at Slammer & Squire and King & Bear. These are the official courses of the World Golf Hall of Fame, into which Snead was inducted in 1974. Currently offered in bottles and cans, Slammin' Sam boasts a slightly mellow flavor, delicious taste and exceptionally balanced finish which combine to make it the Smoothest Beer in Golf.

"It's only fitting that a beer honoring Mr. Snead would make its Florida debut at a facility to which he has such lasting ties," says James Hahn, General Manager of World Golf Village's Slammer & Squire and King & Bear Golf Courses. "Our members and guests already are enjoying it while challenging a course he helped design."

Slammin' Sam will soon be available throughout Florida, including the Sam Snead Tavern restaurants. It is already offered at Pinehurst, The Greenbrier, The Homestead and select Sam Snead's Tavern locations, as well as additional resorts, golf courses, restaurants, bars and grocery stores throughout North America.

"Both golfers and non-golfers identify with Mr. Snead's legacy and truly love the taste of Slammin' Sam Beer," says Casey Bierer, founder and CEO of Slammin' Sam Beer Company. "As much as anything else, these two factors are behind the remarkable growth curve we've been on since launching in July."

Made in Wisconsin by Stevens Point Brewery - a World Beer Cup multiple Gold Medal award winner - Slammin' Sam showcases a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas. The line's packaging and marketing materials depict vintage Snead images from the 1950s and 60s.

Possessor of a prodigious, self-taught swing, Snead captured seven major championships and an all-time record 82 PGA Tour titles during a professional career spanning six decades. A player on seven and captain of three U.S. Ryder Cup teams, his countless honors include winning PGA Player of the Year (1949) and the Vardon Trophy (1938, '49, '50 and '55). Snead, who passed away in 2002 at age 89, is also a member of the West Virginia Golf Hall of Fame and World Golf Hall of Fame.

For more information: www.facebook.com/SlamminSamBeerCompany or @SlamminSamBeer.

About Slammin' Sam Beer Company
A new venture, Slammin' Sam Beer Company holds an exclusive, worldwide license with the estate of Sam Snead, one of golf's greatest gentlemen and champions. The company's first introduction, Slammin' Sam®, is a craft-brewed premium American lager with a refreshing taste and exceptionally balanced finish. Inspired by the legendary, self-taught swing of the PGA Tour's all-time wins leader, it has been created to be the Smoothest Beer in Golf®.

Created using a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas, Slammin' Sam is produced by the industry's most respected contract breweries. Slammin' Sam launched at The Greenbrier which Snead called his professional home for more than 60 years. Slammin' Sam is also available at The Homestead in Virginia, Pinehurst Resort in North Carolina, and the World Golf Village in St. Augustine, Florida. Slammin' Sam also is offered at other renowned destinations, as well as golf courses, restaurants, bars and everywhere beer is sold. Targeting golfers and all active lifestyle consumers, Slammin' Sam is sold in cans and bottles, and soon to be offered in draught. The line's packaging and marketing depict famous images of Snead from the 1950s and 60s.

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Tammy Portnoy
Buffalo Communications
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