Golf News for Wednesday, November 7, 2012 | Business

in fiamme golf apparel initiates no-minimum program for vendors

PHOENIX -- in fiamme, the world's finest Italian golf apparel, announces a new initiative that will allow clubs, resort shops and fine clothiers to purchase inventory without minimums, for the purpose of filling in apparel gaps where needed. in fiamme has inventory on hand for swift delivery to retail outlets wishing to participate in this new program. All apparel ordered as part of this no-minimum initiative will be from the renowned in fiamme lines of handmade, all-cotton custom designs.

"This special option will appeal to retailers that would like to have our hand-sewn custom-designed apparel delivered quickly, whenever needed, exclusively for their clientele," said Art Kimbrough, vice president of business development for in fiamme. "They may be running low on inventory from other vendors, or simply would like to complete their offerings with some distinctive in fiamme apparel.

"This initiative, providing our boutique product at no-quantity minimums, is atypical in the industry."

The new policy will extend in fiamme's exceptional fabrication, craftsmanship, coloration and custom designs to a greater number of shops throughout the United States, providing their members and guests with the finest in lifestyle fashion.

More information will be available at the PGA Merchandise Show, to take place Jan. 24-26, 2013, in Orlando, Fla., where in fiamme will exhibit its custom Italian golf apparel.

About in fiamme - Fine Italian Golf Apparel
Established in 1999, in fiamme - Fine Italian Golf Apparel, headquartered in Phoenix, stands as a premier apparel brand in the golf and fine clothing industry.

in fiamme - Fine Italian Golf Apparel is constructed by hand in Italy in small lots using only 100-percent double-mercerized Egyptian cotton yarn that has been certified by the Filoscozia® Council of Italy. in fiamme - Fine Italian Golf Apparel, a hallmark of excellence in design and craftsmanship, can be found in country clubs, resorts and fine clothiers throughout North America. A distinctive elegant lifestyle brand, in fiamme - Fine Italian Golf Apparel can be worn with verve and style both on and off the golf course.

TOUR by in fiamme, a performance line of apparel designed to meet the needs of large organizations, charitable tournaments and affinity groups, also is available.

In 2010, in fiamme LLC acquired the in fiamme brand and continues to provide customers with the Word's Finest Italian Golf Apparel.

For more information, see

Media Contact:
Sally J. Sportsman