Golf News for Monday, November 5, 2012 | Products

Swingbyte gains new endorsement from instructor Mary Ritchie

CHICAGO -- "Never before have we had something this portable and this affordable that gives you the kind of data Swingbyte does," instructor Mary Ritchie said following her technology presentation at last week's LPGA Regional Conference in Las Vegas.

Ritchie, a highly respected instructor now based in Southern California, featured Swingbyte in her presentation titled: "Mobile Gadgets and Apps that Simplify the Teaching and Learning Experience."

Swingbyte helps instructors pinpoint areas they need to focus on with students, Ritchie said. "If a teacher knows what they're looking for, they can zero in on specific data points and be more efficient in their instruction."

Ritchie said she used Swingbyte to help one of her students - a player new to the game - understand the changes she needed to make to square the club at impact. "Getting an inexperienced golfer in a short amount of time to get her clubface square, when it was 25 degrees open, that's pretty remarkable," Ritchie said. "Anytime you can quantify results, it's powerful."

Swingbyte is a wireless device that uses a lightweight sensor to transmit digital images and swing metrics to smartphones and tablets. Swingbyte was introduced at the 2012 PGA Merchandise Show, where Golf Digest called it one of the "12 coolest" products at this year's show.

Swingbyte weighs less than an ounce and attaches to any club just below the grip. As the club makes contact with the ball, a sensor transmits a digitized 3D version of the swing to Apple and Android smartphones and tablets. The swing image - along with measurements of club head speed, swing plane, face angle, loft and lie angles and tempo - can be viewed during practice sessions and archived in the cloud for future reference. With the information Swingbyte makes available, golfers can pinpoint swing problems and work on their own or with an instructor to improve faster.

Swingbyte can be ordered through the company's website,, and purchased at more than 1,800 AT&T retail stores. Swingbyte's introductory price of $149 includes the Swingbyte unit, the free Swingbyte app and an online account that includes additional analytics, personal trends, community rankings and access to premium content.

About Swingbyte
Swingbyte is a patent-pending 3D golf swing analyzer that helps golfers improve their golf swings, whether they are working by themselves or with an instructor. Swingbyte captures key metrics from a golf swing and wirelessly transmits the information and an interactive visual representation of the swing to a smartphone or tablet via Bluetooth technology. For more information, including a video that shows how Swingbyte works, please visit, email or call 877-293-2549.

Bill Bryant, Bryant Marketing Communications, 678-366-3232
Brian Payne, Swingbyte, 877-293-2549 (x702)