Golf News for Friday, October 26, 2012 | Products

Chase54 releases new 2013 Spring line, the Americano Collection

ATLANTA -- Chase54 is pleased to announce the release of its 2013 Spring line, the Americano Collection. The collection features a modern take on American iconic styling like GT stripes, classic red, white, and blue colorways, while integrating the most advanced fabrics in the garment industry.

"The Americano Collection is our first full line introduction to the market and we couldn't be more excited. Both the men and women's lines look amazing," said Adam DeVille, the brand's Operations Director. "Consumers will love our take on some classic American imagery, and once they put the piece on, they will be blown away by how good it looks, feels, and performs."

Fabric highlights include:

- DryFuse: DryFuse Fabric Technology utilizes a weave process that produces the fastest moisture wicking fabric known to garment makers. The hydrophilic side of the DryFuse fabric comes in contact with the skin and sweat, absorbing any moisture and forcing it away from the body. The hydrophobic side pulls that moisture to the surface and wicks the moisture, allowing for faster evaporation.

- MoistexTM is an innovative fabric made from recovered cotton waste, which is knitted on the underside of the fabric for a cooling and soft touch to the skin. A moisture wicking yarn is used on the fabric surface, which moves sweat away from the body.

- Coffee Yarn Fabrics: An eco-friendly sustainable fabric is derived from 36% recycled coffee grounds and blended with 64% polyester. Fabric features include natural odor absorption, UV protection, and moisture wicking properties with an enhanced breathability and dryness from the pique stitching.

The Americano Collection will be available in green grass locations as well as online at http://chase54.com/shop/.

Chase54 is actively seeking sales representatives to grow the brand in the US market. Interested independent sales reps should contact Jay Baker at jay@chase54.com for more information.

About Chase54: Based in Atlanta, Chase54 is a lifestyle brand created by golfers for golfers. Founded and backed by 30 years of garment manufacturing excellence and over 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit http://chase54.com/.

Contact:
Mike Hammontree, Brand Director, mike@chase54.com, 352-422-7722