Golf News for Friday, October 12, 2012 | Business

Edwin Watts Golf opens company's first retail shop in Kentucky

FORT WALTON BEACH, Fla. -- Edwin Watts Golf Shops, LLC, one of the world's largest specialty golf retailers, today announced the opening of a new store in Lexington, Ky., marking its first retail shop in the state and further expanding its presence in the Midwest. The grand opening festivities for the new Lexington shop, located at 3024 Richmond Rd., will take place Friday, October 12 - Sunday, October 14, 2012, and will feature a host of interactive activities and product giveaways.

The new Lexington Edwin Watts Golf Shop, backed by the Company's 44 years of golf retail expertise, is fully equipped with the latest technology, including a launch monitor & club repair facility, and features a wide selection of golf equipment & apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. This new store adds to the Company's stable of more than 95 domestic retail locations and enhances an overall golf retail operation that is supported by direct catalog sales and a popular eCommerce Internet business at www.edwinwattsgolf.com.

"Lexington is a strong golf market and the perfect complement to our portfolio of Edwin Watts Golf retail stores across the country," said John Watson, CEO, Edwin Watts Golf Shops. "We are thrilled to further expand our footprint in the Midwest by establishing our first retail location in the great state of Kentucky."

Adding to the golfer experience at the Lexington Edwin Watts Golf Shop, the Company's on staff custom fitting experts, The Watts Guys, will provide golfers of all ages and abilities with a superior fitting experience. In fact, Edwin Watts Golf store associates and field representatives from the leading equipment brands utilize the Company's in-store launch monitor and swing analysis software to conduct custom fitting sessions, designed to properly fit golfers with equipment that matches their unique swing characteristics, and which will help them improve their game.

Moreover, as the golf apparel market continues to enjoy steady growth, the new Lexington location features a wide selection of men's, women's and children's apparel from top brands such as Nike, Adidas, Oakley, Puma and more. Edwin Watts Golf's new E Whitley line, a fashionable, yet reasonably priced collection of women's apparel highlighted by performance polos, skorts, shorts, and the TGIF TOUR Apparel Line™, offering a stylish and economical collection of men's polo shirts and shorts, are also available.

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 95+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com) and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 44 years has earned the organization the right to be known as America's Golf Club.

Contact:
Michele Cooper (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700