Likely the only putter brand really to have grown at all in the last two years, STX Golf of Baltimore will mark a year of extraordinary commercial success by launching a Tour presence in Korea this October.
The LPGA KEB • HanaBank Championship will see some new putting talent in this its 11th year as Wayne Farrell takes up a key position on the practice green in the days leading up to Korea's only LPGA Major of the year.
Farrell occupies a sbtrategic position as International Golf Distribution Director for STX, ut the former PGA Tour player and accredited Harold Swash Putting School instructor brings a passion and a depth of technical knowledge to his role as Tour representative as well.
2011 and 2012 saw STX expand rapidly from a 'US-only' putter into a fully fledged international brand with a global network of 13 distribution partners from Ireland to Japan. The rapid growth of the sport in South Korea - both in terms of Tour success and interest at club level - makes the country a key focus for STX now and in the immediate future.
Coupled with the putters' proven ability for sure-footed performance and design influence from the PGA Tour in the USA, this kind of Tour representation in other territories is vital to grow usage of STX Putters in the professional game.
"Korean golfers have a highly acute sense of the technicalities of golf that means performance needs to be proved before it is badged," observes Wayne Farrell. "European players are inclined to follow major brands much more slavishly purely for the comfort factor. Asian golfers have a more sophisticated approach to club selection - especially with regard to the business of putting which can give such tactical advantage to the players who master it."
In its native USA, STX bases a large part of its business strategy around demo days, which it stages frequently at courses across the entire country. For a putter that has built such a trustworthy for feel and pace control, there is simply no better way to convert golfers than to put one of these pieces of golf engineering into the hands of a player and say Try it. This has helped make STX one of the fastest selling putter brands in America, and transplanting the demo day principles to a Tour setting, the performance-enhancement is even more pronounced.
Wayne Farrell operates on the greens with full digital video capture & software analysis capability for powerful demonstration and coaching technique. He will be accompanied during the practice days by the STX regional distributor for Korea Rambert Sim - President of Ok Sports Corporation of Seoul.
The $1.8 million KEB Hanabank Championship takes place October 19-21 at the Sky 72 Golf Club Ocean Course in Incheon, South Korea.
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