Golf News for Friday, October 5, 2012 | Tournaments

CIMB Classic at the Mines Resort and Golf Club in Kuala Lumpur

One of the biggest attractions in the world of sport - Tiger Woods - will be in Kuala Lumpur to play the CIMB Classic at the Mines Resort & Golf Club. The confirmation of Tiger's participation, as well as 2010 champion Ben Crane and 2011 winner Bo van Pelt, has certainly caught the attention of the golf fraternity, both in Malaysia and the region as a whole.

The US PGA Tour is the highest level of tournament golf in the world and it is making its way back to Malaysia for the third edition of the prestigious CIMB Classic, to be played at the Mines Resort & Golf Club from October 25-28, 2012. This year's event promises to be bigger and better with the PGA Tour taking direct control in management of the tournament and Tiger Woods coming to Malaysia for the second time in his career.

Thus, golf fans and enthusiasts in this region will have the opportunity to enjoy a genuine PGA Tour Experience, as the event will be set up and managed in the same style and fashion as that of the PGA Tour tournaments in the USA.

MST GOLF is proud to be the official PGA Tour merchandise licensee in this region and is working closely with the PGA Tour and CIMB Classic to enhance and extend the PGA Tour Experience to golfers before, during and after the event.

PGA Tour branded merchandise, including shirts, caps, umbrellas, bags and gift packs will be used exclusively for the tournament. MST GOLF is reaching out to the majority of golfers in Malaysia through their 46 retail outlets across the nation and their ilovegolf membership database, promoting the PGA Tour and CIMB Classic through PGA Tour brand merchandise promotions, event driven contests with shop displays, event ticket sales and recruitment of the volunteers.

In addition, MST GOLF has engaged in a special collaboration with CIMB on a full range of retail promotions, exclusively for CIMB cardholders, which include discounts for PGA Tour merchandise, gifts with purchase programmes and the opportunity to use points redemption for purchase of all golfing merchandise.

As part of the PGA Tour Experience, the PGA Tour Shop will be set up at the spectator village during the CIMB Classic tournament, offering visitors official tournament logo merchandise, a full range of PGA Tour branded merchandise including apparel, headwear, bags, umbrellas, gift packs, gloves, socks, belts and golf accessories, with various promotions and great deals. All major golf brands are setting up booths in the PGA Tour Shop and with golf simulators and hitting nets, visitors can test the latest golf equipment used by the PGA Tour players, and purchase at special promotional prices.

A Meet-the-Player corner will be set up in the shop for the players scheduled drop-bys for "meet & greet" the fans sessions throughout the week. There will be free giveaway prizes from the brands, daily prizes for putting, closest to the pin and long drive contests, plus daily instruction tips from MST Golf Academy instructors.

MST GOLF Tech Shop, led by our club-maker and certified fitter, David Tang, is pleased to have the opportunity to provide the Tour Service Support for the players at the driving range, which includes club checking, fine-tuning, grip & shaft exchange and other pro jobs required. MST GOLF is working closely with the established brands to best support the players, including providing specific branded balls to the contractual brand players to use for practice at the range.

MST GOLF Vacations, meanwhile, is promoting the CIMB Classic through a number of specialised golf out-bound tour agents across the globe with "Stay, Watch & Play" packages. MST GOLF is driving the Malaysia golf tourism through the Malaysia Golf Tourism Association (MGTA) to help establish the country firmly on the global map for golfing holidays. As Tourism Malaysia is one of the sponsors of the CIMB Classic, MGTA will work hand in hand with Tourism Malaysia during the event to promote this country's golf tourism industry and help hand out Malaysia Golf Maps that list all the available courses to play country-wide.

With the PGA Tour setting up office in Malaysia and CIMB extending the sponsorship of the CIMB Classic for the next three years as it becomes part of the PGA Tour's full schedule and an official FedEx Cup event from 2013, its clear that the PGA Tour is firmly committed to Asia and will grow from strength to strength as the field expands and the prize money continues to increase. It clearly marks a strategic decision by CIMB to build and position the CIMB brand regionally, using golf as a platform, with arguably one of the best known brands on the planet - the PGA Tour.

MST GOLF takes great pride in being a strategic partner of this event and will continue to support the PGA Tour's establishment in the region. We look forward to strengthening ties with a wide range of performance merchandise that personifies the value of the PGA Tour brand and has become synonymous with CIMB.

With the PGA Tour, it's all about "the players" and the way they make us feel about ourselves and the way we play our own game... It's time to watch. It's time to observe. It's time to learn. It is indeed time to be inspired.

MST Golf Sdn Bhd is the largest retail chain and service provider to the golf industry in South East Asia with 53 stores across 4 markets; Malaysia, Singapore, Thailand & Vietnam, The company tagline is "Everything Golf" covering all aspects of the game; Retail, Wholesale, Academies, Events Management, Corporate Merchandising, Custom Fitting, Golf Vacations and loyalty card program with over 37,000 active members.

Please visit our websites www.mstgolf.com to better understand the extent of our business operations.

For further information or enquiries please contact; Alan Lee, Marketing Communications +603 5566 8866 or email alan_lee@mstgolf.com



 
Swing Fix