Golf News for Tuesday, September 18, 2012 | Technology

Initial Force, Guru Training Systems integrate software systems

BRUSSELS and TRONDHEIM, Norway -- Initial Force, makers of Swing Catalyst, and Guru Training Systems, makers of Swinguru Golf Pro, are demonstrating the integration of both software systems at the Golf Europe 2012 show in Augsburg, Germany. The partnership brings the unique 3D motion capture ability of Swinguru Golf Pro together with the highly advanced video analysis technology from Swing Catalyst, giving a full view of body and swing data to golf teachers and students.

Swing Catalyst is a comprehensive, powerful, and affordable software analysis package, praised by coaches around the world for its user friendliness. The software makes it very easy to record swings and incorporate the results into golf training and teaching. Swing Catalyst visualizes information in a simple and intuitive way that is easy to understand for both golf teachers and golf students.

Swinguru Golf Pro is a new way of teaching golf: using a standard 3D camera, the software can analyze a golf swing with precision, without requiring the user to wear any markers or special equipment. This allows the student to enjoy the full range of motion and brings an intuitive and interactive experience for 3D golf swing analysis that is both affordable and easy to use.

The combined product allows golf teachers and students to get the complete view of a swing, bringing together up to four cameras of video, launch monitor data, motion plate data, and 3D body movement information into a single, easy to use interface.

"Guru has always had a strong focus on bringing advanced technology within reach of golf teachers and student around the world through intuitive and easy to use products; a goal we share with Initial Force," said Attila Borbath, VP Sales & Marketing at Guru Training Systems. "The combination of Swinguru Golf Pro and Swing Catalyst takes this philosophy to the next level and delivers the ideal tool for rapid game improvement."

The companies are also announcing a new limited-time pricing offer on both products to coincide with the Golf Europe 2012 show in Augsburg Germany, September 16th-18th.

"The ability to compare data from multiple data sources into Swing Catalyst, brings an unparalleled experience to golf teaching," said Tom Christian Lindvag, Marketing and Communication Manager at Initial Force. "With this new integration of Swinguru technology and bundle pricing, there has never been a better time to invest in a technology upgrade for a golf academy or golf training facility."

About Guru Training Systems
Guru Training Systems (Brussels, Belgium) is a leading innovative company specialized in analysis of sports movements. Created in early 2010, Guru Training Systems pioneered computer gesture recognition technology for the golf industry and has become a favorite in golf academies, indoor golf-centers, golf courses, recreational events, hotels & resorts.

About Initial Force AS
Initial Force AS (Trondheim, Norway) was established in September 2006 with the goal of developing an easy to understand, simple to use, yet highly sophisticated motion analysis system primarily for sports training and coaching. Swing Catalyst offers the first 3D motion plate system that is fully integrated with video and launch monitor data. It's a complete swing analysis system that synchronizes video images with real time force plate measurements and ball flight data.

Contact:
Jason Slaughter
jslaughter@guruts.com
Guru Training Systems SA
+32 (0) 10 84 01 33

Tom Christian Lindvag
tc@initialforce.com
Initial Force AS
+47 913 23536