Golf News for Friday, September 14, 2012 | Marketing

Edwin Watts Golf launches "Think Golf It's Football" campaign

FORT WALTON BEACH, Fla. -- In conjunction with the start of college football season, Edwin Watts Golf Uinta (formerly Uinta Golf), has introduced "Think Golf It's Football" Season, a campaign that enables consumers to enjoy special incentives by showing their team spirit when visiting one of the Company's five Utah-based golf retail stores. Golfing football fans will have an opportunity to win an assortment of great prizes and receive exclusive discounts, simply by coming into the store outfitted in their favorite team colors.

To complement the successful TGIF TOURTM, the "Think Golf It's Football" Season campaign will kick-off at the Edwin Watts Golf Uinta store located at 560 E 2100 South, Salt Lake City, UT, Friday, September 14, 2012, through Saturday, September 15, 2012, in conjunction with the state's biggest NCAA football rivalry. In addition, golfers in all Edwin Watts Golf Uinta store markets, including Salt Lake City, Sandy, Riverdale, Orem and St. George can stop by their local store outfitted in their favorite team colors to receive spectacular deals, as well as play the "Football Squares" game for an opportunity to win an assortment of prizes.

All in-store events, which are free and open to the public, provide golfing consumers with the opportunity to test out the latest product innovations from leading brands, tune-up their game with custom club & ball fitting, register to win an assortment of prizes and much more.

"College football games captivate many communities across the country and become the centerpiece of weekend activities for fans and alumni," said John Watson, CEO, Edwin Watts Golf Shops. "Many of these football fans love their golf too, and this program provides incentives for them to stop by their local Edwin Watts Golf Shop to show their team spirit and enjoy great deals on the best brand names in the game."

The "Think Golf It's Football" Season campaign is set to be rolled-out at select Edwin Watts Golf Shops throughout the country during NCAA football season. For more information on the "Think Golf It's Football" Season campaign, visit www.edwinwattsgolf.com.

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 95+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com) and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America's Golf Club.

Contact:
Michele Cooper (michele@mastrocomm.com)
Tara Olivo (tara@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700



 
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