Golf News for Tuesday, October 24, 2006 | Equipment

Rifle announces all-new, re-engineered Project X Flighted shafts

MEMPHIS, Tenn. -- Played by many of today's top-ranked golfers, the premium Project X steel shaft by Rifle is considered by many to be the world's most advanced steel shaft design. Now, Rifle is proud to unveil the all-new Project X Flighted shafts which combine the award-winning Project X design with Tour-proven Flighted Distribution Technology™.

In addition to the playing characteristics that have made the Project X shaft a tour favorite, the all-new Project X Flighted features an exaggerated change in kick point within each shaft throughout the set to optimize ball flight through the bag. Long irons provide a lower kick point for higher ball flight, easier launch and greater distance, while the short irons have a higher kick point for a lower trajectory, greater accuracy and control.

“We're excited to introduce the all-new Rifle Project X Flighted iron shafts, an entirely new level in Rifle engineering,” says Chad Hall, Director of Marketing - Rifle brands for True Temper Sports. “Like Project X, the new Project X Flighted shafts utilize all of our advanced technologies - including Stepless Design and Internal Rifling - but Project X Flighted also incorporates technology that applies custom tip flex distribution to each shaft in the set generating specific shot trajectories from long irons to short irons.”

A proven winner on the PGA Tour, all Rifle Project X shafts feature a varying constant taper per inch for each shaft in the set. This unique feature produces greater energy transfer to the ball allowing the golf ball to get up in the air faster with a flat, penetrating trajectory.

Rifle Project X Flighted shafts are available in flexes 5.0, 5.5, 6.0, 6.5 and 7.0. Shaft weights range from 115 grams (5.0 flex) to 135 grams (7.0 flex), based on 5-iron specs. For more information on the Rifle Project X Flighted or other Rifle products, visit www.rifleshaft.com.

Rifle Project X Flighted shafts are designed and manufactured by True Temper Sports, the leading manufacturer of golf shafts in the world and is consistently the number one shaft on all professional tours globally. The Company markets a complete line of shafts under the True Temper®, Grafalloy® and Rifle® shaft brands, and sells these brands in over thirty countries throughout the world. True Temper Sports is proudly represented by over 1000 individuals in ten facilities located in the United States, Europe, Japan, China and Australia.

Contact:
Meng & Associates Inc.
"Marketing That's Custom Fit"
P. 512.930.7100 F. 512.864.0033
mengassociates.com



 
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