Golf News for Friday, August 10, 2012 | Marketing

HIRZL debuts first television ad campaign featuring Dave Pelz

HIRZL golf gloves, a global pioneer of high performance golf gloves, announced that it will debut its first ever TV campaign with 30 second spots on Golf Channel featuring world renowned golf instructor Dave Pelz. The campaign, nicknamed "The Ultimate Glove Experience" will run in selective markets including Boston, Philadelphia and Newark, NJ.

"Since we launched our innovative brand to North America in the summer of 2010, the response from consumers, golf professionals and retailers has been incredible," said Gary Sheppard, President and CEO of HIRZL North America. "We believe that this new campaign is the next logical step for HIRZL to educate the public about our industry leading glove technology. The message conveys what our brand is all about-outstanding grip in all types of weather conditions and durability that outlasts other gloves on the market many times over."

Shot on location at Dave Pelz's home outside Austin, TX, this creative campaign highlights HIRZL's revolutionary GRIPPP Technology where the kangaroo leather palm performs in dry weather and wet weather with no loss of performance. "I'm excited to be working with such a pioneering golf company in our effort to help golfers play better," said Dave Pelz. "HIRZL gloves, in my opinion, offer the best glove technology on the market today and I am looking forward to working with HIRZL to further develop their innovative golf glove product line."

"Our research has shown that when 8 out of 10 golfers try on our glove they wind up buying one," stated Sheppard. "This extraordinarily high conversion rate is the thesis of our slogan: HIRZL-The Ultimate Glove Experience. We look forward to this exciting new campaign as we continue to build and expand the HIRZL brand."

These new spots will also be available on HIRZL's Facebook page and on HIRZL's Youtube channel beginning August 8th.

HIRZL, headquartered in Switzerland, with North American operations based in Granbury, TX, is a leading specialist for high performance sports gloves. HIRZL's focus is solely on gloves with products specifically designed for golf and cycling, which is in contrast to many sports manufacturers with wide ranges of products spanning equipment, shoes and fashion. HIRZL's gloves are designed with the latest scientific, technical and ergonomic mechanics data on how sports equipment is used on the hands.

HIRZL uses exclusive GRIPPP™ technology in their kangaroo leather TRUST Series of golf gloves that provide up to 3X better grip in dry weather and up to 5X better grip in wet weather over other glove brands. HIRZL's SOFFFT™ Flex Cabretta glove uses the company's 72-step tanning procedure that extends the peak performance level of the glove far longer than other brands. The entire series of HIRZL gloves are washable. HIRZL golf gloves have been reviewed by the USGA and R&A and found to be fully conforming to the rules of golf. HIRZL is also the Official Golf Glove of the RE/MAX World Long Drive Championships. HIRZL golf gloves are available in three series: TRUST Control for the ultimate in grip; TRUST Feel for lower handicap players and those seeking better grip and performance in all types of weather conditions and; SOFFFT Flex for unsurpassed softness and long-lasting performance in a Cabretta glove. All HIRZL golf gloves are available in men's and ladies models, in right and left hand from small to X-Large sizes as well as cadet sizes, and are sold at leading clubs, retailers and custom club makers around the world. For more information please visit HIRZL at

For More Information Contact:
Stuart Goldstein
Raker Goldstein & Co.

Gary Sheppard