Golf News for Tuesday, August 7, 2012 | Marketing

Bridgestone Golf launches B-FIT Video Chat consultation service

COVINGTON, Ga. -- Recognizing that golfers are baffled by the scores of different golf ball models available at retail, Bridgestone Golf, the #1 Ball-Fitter in Golf, announced that it will bolster its popular online B-FIT program with the introduction of B-FIT Video Chat, a free, live face-to-face, point-of-sale video-chat golf ball consultation service. Since B-FIT's launch in 2010, Bridgestone has conducted over 325,000 free online consumer ball selection consultations, helping golfers of all skill levels find the right balls for their games. Now, the service is expanding to in-store live video consultation.

Bridgestone's B-FIT Video Chat launched in a beta test form at the PGA TOUR Superstore in Roswell, Georgia in mid-July. Since its launch, customers at PGA TOUR Superstore have raved about its convenience, ease of use and the unique ability it affords to have one-on-one, face-to-face conversations with Bridgestone's ball-fitting experts. Bridgestone's B-FIT video-chat program is housed in an in-store kiosk on a Bridgestone golf ball end cap display. The kiosk features a striking flat panel display 25" touchscreen monitor using the OpenTok Platform from TokBox. OpenTok allows face-to-face communications to be embedded into any site or service. Over 50,000 TokBox partners are currently using the technology worldwide, but Bridgestone Golf's version is the first to ever be used in a retail in-store environment in any channel.

"We realize that when consumers walk into a store looking for golf balls they have to be overwhelmed by having probably a hundred choices," said Dan Murphy, Vice President of Marketing - Bridgestone Golf, Inc. "We believe that by offering this live in-store consultation with one of our fitting experts we add some clarity to the madness and make the buying experience much more rewarding for consumers. Thus far the incredible feedback we've received from both consumers and store personnel at the Roswell Superstore location tells us we are succeeding."

Bridgestone Golf plans to offer the B-FIT Video Chat service in select markets in the near future, and the company is currently working on an iPad version of the application that would be used to expand the concept widely to golf specialty and green grass stores throughout North America by the end of 2013.

In addition to the market test in Atlanta, Bridgestone Golf is previewing the technology at the 2012 WGC Bridgestone Invitational at Firestone Country Club this week. The B-FIT Video Chat kiosk is available for attendees to experience in the Bridgestone Performance Park at the event, throughout the tournament week.

For more information on Bridgestone Golf and its current portfolio of ball-fitting efforts visit

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Davis Love III, Nick Price and Lee Trevino. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit

Bridgestone Golf, Inc. is proud to be the #1 Ball-Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting including a complete schedule of Ball Fitting Challenge events visit

OpenTok from TokBox is the leading global online video communications platform, enabling the addition of live group video communications into any web property. Incorporating solutions for enterprises, entrepreneurs and developers, anyone with a web presence can harness the power of live video to drive user engagement within their site or service.

The scalable, customizable platform incorporates proprietary quality-enhancing technology and enables high quality video sessions with up to 20 live participants and unlimited viewers.

TokBox is a privately held company headquartered in San Francisco, CA.

Media Contact:
Jared Kelowitz
864.233.3776 ext. 24