Golf News for Thursday, August 23, 2012 | Marketing

Fila Golf will outfit Golf4Her ambassador Mallory Blackwelder

MONTREAL -- Fila Golf - the internationally recognized sportswear brand for men and women exclusively licensed in North America by Fersten Worldwide (FW) - announces that Golf4Her Brand ambassador Mallory Blackwelder will be outfitted in Fila Golf apparel while competing on the Symetra Tour.

Known for her starring turn on Golf Channel's "Big Break Ireland," Blackwelder was selected to be outfitted in Fila Golf by Golf4Her Founder Christina Thompson. A standout collegian at the University of Florida and the University of Kentucky, Blackwelder already has been spotted wearing the heritage brand's pieces available on Golf4Her.com, like the best-selling Athena Polo.

"I'm excited to be wearing Fila Golf this season because I believe the better you feel the better you play," says Blackwelder. "The styles are feminine yet athletic and I really like that the fabrics don't wrinkle. While traveling on Tour the last thing you want to do is iron your golf clothes!"

Fila Golf apparel focuses on premium performance fabrics, including recycled polyester, with many pieces boasting Tech-Dry and anti-bacterial technology for moisture-wicking and odor-free wear. Fila Golf's 2012 collection presents a range of tops, bottoms and outerwear all inspired by the iconic looks of '50s prep school sport. The brand's signature athletic-enhancing designs boast vintage touches like sweetheart necklines for women featured on the Savannah Polo, one of the styles Blackwelder will be sporting this season.

"Golf4Her has a devoted customer base of passionate golfers who have truly embraced Fila Golf's comfortable materials and classic looks within a modern twist," says Nancy Robitaille, principal designer. "Mallory's on-course look perfectly reflects our smart, athletic and stylish brand image."

Available for purchase online at Golf4Her.com or ShopFilaGolf.com, Fila Golf's complete line of apparel retails from $20 for accessories to $140 for outerwear. For more updates on Fila Golf: sign up for the newsletter, become a fan on Facebook or follow on Twitter.

About Golf4Her
Golf4Her is the popular online shopping destination for women's golf apparel, accessories and gear. By partnering with the golf industry's top designers, Golf4Her brings women an exciting collection of hard to find golf fashions in the latest styles, newest fabrics, and hottest trends. Golf4Her carries styles that blend fashion and sport with lifestyle, giving women a fresh new look for on and off the course. More information about Golf4Her can be found at www.golf4her.com.

About Fila
In 2011, Fila celebrated its centennial anniversary, a milestone for this historic brand established a century ago by the Fila brothers of Biella, Italy. Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.

About Fersten Worldwide
Fersten Worldwide (FW) - North America's leading full-service supplier of decorated apparel and accessories to the promotional products and golf industries - is the exclusive licensee of Fila Golf. FW develops, designs, manufactures and distributes all Fila Golf branded apparel and headwear for the United States and Canada. www.fersten.com

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