Golf News for Friday, July 20, 2012 | Technology

Ian Poulter serving as new Team Ambassador for SportsYapper

NEW YORK CITY -- Golfer Ian Poulter has become the latest athlete to join SportsYapper and will serve as a brand ambassador during The Open Championship at Royal Lytham and St. Annes. The Englishman will be "Yapping" his always provocative and often witty commentary, a natural fit for Poulter who has an established and significant social presence with more than 1.2 million Twitter followers.

"As an avid sports fan who is constantly traveling, I am excited about SportsYapper, a place where I can connect with my family, friends and fans while watching sports," Poulter said. "I enjoy engaging with my fans and followers on social media and am eager to interact and "Yapp" with them about golf and other sports through this social platform."

Poulter described himself on Twitter as "Loving all sports," and as a fan of the Orlando Magic and Arsenal soccer club.

SportsYapper is a first-of-its-kind social sports app, which redefines the social media landscape by connecting friends and fans around the globe while they're watching a game. With 83 percent of fans checking social media while watching sports on TV, SportsYapper provides the ultimate second screen experience for sports fans. The roster of SportsYapper partners includes Mark Teixeira, social media pioneers Eric Goldstein, Dave Grossman and Darren Bounds, veteran Johnson & Johnson marketer Brian Perkins, and entrepreneur Kenny Dichter, the founder of Marquis Jet.

SportsYapper is available for free in the App Store for iPhone and iPad, as well as in Google Play for Android.

For media inquiries, please contact:
Brandon Williams, MATTER-Edelman brandon.williams@matter-edelman.com 212-704-8216