A fresh new look to youth golf apparel. Stony is an up and coming golf apparel company based out of North County San Diego. With the growing popularity of youth golf over the years, a fresh look for golf apparel had to match the new breeds lifestyle choice of clothing.

Stony is a golf term meaning, a shot that lands close to the flagstick. What stony represents is a fresh look to the golf apparel industry. Coming from the Golf Club manufacturing side of things in R&D at Callaway Golf Company, President and Founder Doug Bellows had seen a huge need for a
clothing line that encompassed what young adults were wearing today to play golf.

"I would go to play on the weekend and see these kids wearing there "street" clothes or what looked like they would wear to school, to play golf in" and thought that theres a need for a golf apparel line that embraces what kids are wearing today".

The birth of Stony
Having a slogan like "There are enough rules in golf..clothing isn't one of them" says it all. "It's basically saying, be yourself and wear what you feel comfortable in, your own personal fashion choice".

Stony golf is of course, all about having respect for the game in regards to the clothing line, but will have more of a "West Coast" look to it, by taking inspiration from the clothing styles of the action sports industry. "golf is very popular among alot of action sports athletes. Professional Surfers, Skateboarders and Snowboarders all play golf in their free time". Kids not only relate to their peers as far as their respected sport, but also seing them play golf and having the similar look in clothing is huge. Golf is more accepted today among young adults then ever before and Stony wants to pave a new road into the youth golf apparel market.

Look for Stony golf apparel at your local San Diego green grass shop and throughout Southern California.