Buffalo Communications (Buffalo) has been selected by Performance Sports Brands to develop and execute a public relations program for Energy Athletic Golf apparel, the industry's only brand featuring IonX Ionized Energy Fabric™ that adds power and enhances comfort during every round.
Relying on technology trusted for decades by international militaries, space programs and Olympic athletes, each Energy Athletic Golf shirt showcases a proprietary intelligent material scientifically proven to contain ionic energy through a negatively charged ionic field.
"We've taken science validated by Tour stars and other elite athletes, increased its positive impact through a revolutionary fabric and created a premium golf shirt that feels incredible and truly gives you more power," says Mike Abram, President of Performance Sports Brands, parent company of Energy Athletic Golf. "With its highly-skilled team and innovative approach, Buffalo Communications is the right partner to promote our unique product."
Energy Apparels' ability to increase power was confirmed by an independent university in a double-blind study on 12 rugby players. The results showed a measurable increase in average power when wearing IonX during repetitive, short duration, high intensity exercise.
"Energy Athletic Golf is a completely distinct, science-based product," says Rich Katz, Managing Director of Buffalo. "Early demand from consumers, retailers and Tour players has exceeded expectations and will continue to climb as more people discover the measurable IonX advantage."
Available in long and short sleeve options and a variety of colors, Energy Athletic Golf shirts are lightweight, breathable, moisture wicking and offer an exceptionally soft feel. They can be purchased on the company website and will soon be available at leading retailers nationwide.
For more information: www.WearEnergy.com, 805-595-4036.
About Performance Sports Brands / Energy Athletic Golf
Originally founded in 1998 as The Golf Agency by brothers Mike and Steve Abram, the company quickly rose to become the industry's leading direct-to-consumer golf advertising agency and television production company. It is now a division of parent company Performance Sports Brands, which is pioneering the manufacturing, selling and marketing of sports lifestyle products. An expanded portfolio includes the design and creation of performance-enhancing golf products, including Tour Striker, F2 Golf clubs and Energy Athletic Golf shirts.
About Buffalo Communications
Headquartered outside Washington, DC with offices in New York, Boston, Minneapolis, Pinehurst and Phoenix, Buffalo is a global golf-lifestyle public relations, branding, marketing-communications, graphics and strategic services firm. Buffalo employs its longstanding media and industry connections to help client-partners grow awareness, popularity and revenues. They include the LPGA, ECCO, Fila Golf, Arnie Apparel, Club Glove, PGA National Resort & Spa, Sea Pines Resort, Kaua'i Visitors Bureau, Myrtle Beach Golf Holiday and Mission Hills Resort (China).
More information: www.buffalocommunications.com, 703.761.1444.