Dec. 23, 2004 – Brunswick Plantation and Golf Resort in Calabash, N.C., has awarded a two-year contract to develop and manage the Resort’s golf marketing program to one of the Carolinas’ top golf management companies.
Signature Golf Group, which has offices in Surfside Beach, S.C., and Charlotte, N. C., will handle all aspects of marketing for the Resort’s 27 holes, including promotional programs, advertising and “partnership marketing” with area accommodations. The contract takes effect in November 1, 2004.
Although Signature Golf Group is a new management company formed in late 2004 by the merger of TSC Golf, Inc. of Surfside Beach and Blythe Golf Group of Charlotte, North Carolina, its principals have many years experience in the golf industry. TSC has been in business 11 years and has played a prominent role in developing and promoting golf courses along South Carolina’s Grand Strand, as well as in Mississippi and Virginia.
One of its partners is former PGA President Gary Schaal who, along with former PGA Commissioner Deane Beman, developed Cannon Ridge Golf Club in Fredericksburg, Virginia. In addition to Cannon Ridge, TSC clients included Wicked Stick Golf Links, Diamond Back Golf Club, and The Tradition Golf Club along the Grand Strand, as well as River Bend Links in Tunica, Mississippi.
Blythe Golf Group is known for numerous golf developments including Rivers Edge Golf Club, an award-winning Arnold Palmer Signature Course in Shallotte, N. C., and Waterford Golf Club, a Hale Irwin design in Rock Hill, S. C. Blythe Golf Group has been in business for nine years and has extensive experience in all phases of golf course development from the idea stage through financing, course design, construction and management. The company also provided consultation services on the evaluation of golf courses for sale or purchase. In addition to Rivers Edge and Waterford Golf Club, Blythe’s client list included The Palisades Country Club in Charlotte, North Carolina, and Timberlake Golf Club in Chapin, S. C.
All TSC and Blythe Golf Group clients are now managed by Signature Golf Group.
Brunswick Plantation & Golf Resort opened in 1992. With 27 holes designed by Willard Byrd and Clyde Johnston, it soon became one of the Carolinas’ most popular golf experiences. Set among the natural beauty of the Carolina coast, it offers quick Crenshaw Bent grass greens and top conditioning,
“We’re excited about the opportunity to work with Brunswick Plantation,” said Steve Taylor, President of Signature Golf Group. “Our goal is to provide each of our Brunswick Plantation golfers with the ‘Signature’ experience. And that means great customer service and a memorable golf experience that will motivate them to return year after year to play Brunswick.”
Signature Golf Group is a golf business management and services firm that provides construction/design, operational, marketing, and financial management services to golf courses throughout the southeastern United States. The company also provides consulting services that focus on how to obtain local financing for a golf course project, as well the evaluation of golf courses for potential sale or purchase. Dedicated to providing the best possible service to both its clients and their customers, Signature understands that the success of a golf course is directly connected to the caliber of its management team.
Signature Golf Group was created in 2004 through the merger of TSC Golf, Inc. of Surfside Beach, South Carolina, and Blythe Golf Group in Charlotte, North Carolina. The company’s partners and personnel have more than 30 years of combined experience in the golf industry. They include former PGA President Gary Schaal; Skip Blythe, a golf course developer and manager; and PGA professional and golf course management expert Steve Taylor. The partners’ course design and construction services have teamed them with some of the biggest names in golf including Arnold Palmer, Jack Nicklaus, Hale Irwin, Deane Beman and John Daly. Current clients include numerous golf courses in the Myrtle Beach, South Carolina area, as well as Cannon Ridge Golf Club in Fredericksburg, Virginia, Timberlake Golf Club in the Columbia, S. C. area, and The Palisades Country Club in Charlotte, North Carolina.
Contact:
Chrissy Selwa or Lei Gainer, LHWH
(843) 448-1123 or e-mail protected from spam bots
VNR: Complete press kits and photos at www.lhwh.com